Sir Richard Branson

The purpose of this paper is to describe the personality of Sir Richard Branson as well as applying the roles of social perception and attribution. Sir Branson is the owner and Chief Executive Officer of the Virgin brand started in the 1970’s. Virgin is one of Great Britain’s most respected brands and consists of ventures in travel and tourism, leisure and pleasure, social and environmental, media and telecommunications, finance and money, health, and shopping. As a youth, Sir Branson was introduced to many factors which shaped his adult personality. According to Nelson & Quick (2008), â€Å"family, culture, education, and other environmental forces shape personality. † Sir Branson’s personality was strongly influenced by his family environment. His mother encouraged him and his sisters to work hard and overcome adversity by continually setting physical challenges between the siblings. These competitions surely enhanced Branson’s drive to compete and triumph in sporting activities. His entrepreneur success can be contributed to the early introduction of entrepreneurship by his mother and Aunt Clare. Sir Branson’s was influenced by a loving family which modeled traits such as teamwork, cohesion, and support. During my childhood, children were taught to stay in a child’s place and speak only when spoken to. Branson was encouraged to speak as a child and his opinions were valued. This helped to build self-esteem and confidence to communicate outside his social group. In my opinion, Branson’s psychological type derived from the Type Theory Preferences and Descriptions is Extraversion, Intuition, Feeling, and Perceiving (ENFP). Nelson & Quick (2008) described a person who is categorized as ENFP to be: Warmly enthusiastic and imaginative. See life as full of possibilities. Make connections between events and information very quickly, and confidently proceed based on the patterns they see. Want a lot of affirmation from others, and readily give appreciation and support. Spontaneous and flexible, often rely on the ability to improvise and their verbal fluency. (p. 95) While reading Sir Branson’s case, I created the perception that Branson is intelligent, creative, loyal, family oriented, friendly, and confident yet arrogant. My perception is strongly affected by my characteristics as the perceiver. I truly believe that anyone can be successful if he or she works hard. If an individual is working hard and not obtaining the projected level of success, he or she needs to change the situation. Not necessary the plan or approach, but the situation in which he or she is operating in (city, state, company, community). The manner in which Branson organized his schedule to allow for family time influences my opinion and I created the image of him as a family man. Although this is important it doesn’t necessarily confirm that Branson is a true family man. The situation that Branson is introduced to me has an overwhelming affect on my perception. I am reading an article full of positive factors about Branson. How could my perception be anything other than positive? This perception may be the same or totally different had this been a face to face encounter. Three elements of the barriers to social perception are involved in my assessment. First, I used selective perception by relating my view of family orientation to Branson. I narrowed my perception to the qualities which supported my viewpoint. Next, I created the perception that Branson is intelligent, because he is successful. I have created a stereotype that all successful entrepreneurs must be intelligent. The article offered information that Branson’s academic record was terrible and he did not finish high school. I failed to consider this information because of his success. Lastly, the first impression error allowed me to read the article and create the perception that this is the true Branson without any future research or consideration. Sir Branson performance and success is due to internal attributions. He accepted his weaknesses and built on his strengths. The values instilled by his mother formed a sound foundation to build on. He is not focused on external attributions of things he has no control over. He continues to expand his empire by giving others opportunities to develop their ideas into business ventures that he supports (Nelson & Quick, 2008, p. 115). He uses his internal attributions to counter the startup problems and unforeseen battles which don’t seem to bother him. Sir Branson is perceived to be a well-rounded person. His personality, which drives his success and current business philosophy, mirrors his childhood development. During his childhood, his opinion was valued and now he is open to the opinions and ideas of his advisory team. His mother and Aunt Clara were very entrepreneurial developing several different ways to make money and now Branson invites creativity and backs the new business ventures of others. He developed his sense of competition and now challenges industries which he feels are not serving the public. An individual’s personality is strongly influenced by his or her environment as proven by Sir Richard Branson. References Nelson, D. L. , & Quick, J. C. (2008). Organizational behavior: Science, the real world, and you (6th Ed. ). Mason, OH: South-Western. Sir Richard Branson Assignment 4: Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Mysherri Rhodes Instructor: Bess White Bus 520: Leadership and Organization February 25, 2012 Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U. S. today. Sir Richard Branson, founder and chairman of Virgin Group Ltd. , has created a multi-billion dollar enterprise, which includes: airlines, records, bridal wear, holidays, vodka, cars, bank accounts, mobile phones, cosmetics, condoms and gyms (Hellriegel & Slocum, 2011).The Virgin Group is a globally recognized brand that has approximately 50,000 employees and earns more than $20 billion in sales annually (Hellriegel & Slocum, 2011). Sir Richard Branson is known to be one of the greatest entrepreneurs and with that consumers can expect more unique creations from Sir Richard Branson (Boje & Smith, 2012). In order for a business to acquire and maintain such exponential growth, a company must have an effective leader.According to Hellriegel & Slocum (2011), Branson is a genuine strategist who thinks outside the box and he has achieved many great things despite some setbacks throughout the years. Branson anticipates future trends, inspiring followers to understand and embrace a new vision of possibilities. He develops others to be leaders or better leaders; that’s what makes him a transformational leader (Hellriegel & Slocum, 2011). Sir Richard Branson, has a philosophy that is centered on finding people with strong communication and teamwork skills that can be integrated into Virgin Group culture.Once the proper employees are hired, Virgin Group continues the employee’s professional development, allowing the company to promote existing employees. Branson’s philosophy enables him to develop new leaders, which are able to foresee the company’s future and embrace new visions. Hellriegel & Slocum (2 011), also say that transformational leaders are risk takers and welcome new opportunities. Sir Richard Branson states that it is impossible to run a business without taking risks, and he is no stranger to doing so (Hellriegel & Slocum, 2011).Branson publicly admits to three tremendous setbacks: a) the launch of a portable MP3 player (the Virgin Pulse) was crushed by the Apple iPod and lost over $20 million; b) against top management advice, Branson held on to Virgin’s Megastore retail outlets far too long, costing the group financially when the megastores were finally sold; c) Branson created Virgin Cola as an attempt to enter the United Kingdom’s Coca-Cola territory, but Coca-Cola crushed that effort.The Virgin Group has experienced its fair share of failures but that has never stopped Branson from looking for new opportunities. Because of these attributes, Branson is a great transformational leader and is a perfect fit in today’s world. The world is constantl y evolving from the old into the new, and this constant change creates the need for companies to adapt accordingly. Based on constant change a company must be able to adapt accordingly. Transformational leadership is such a great asset to today’s world because its leaders are true visionaries.For instance, to his colleagues Branson is known as Dr. Yes because he finds it hard to say no to new ideas and proposals. Being open to new ideas and proposals sets Virgin Groups apart from other companies because they are never afraid to try venture into new areas. Virgin Group prides itself on doing things in an innovative way while aspiring to provide quality services (Hellriegel & Slocum, 2011). Visionaries are key to the evolution of today’s world and are important to the generations of the future.Recommend a different leadership style (or combination of styles) that would make Branson an even more effective leader. Transformational and transactional leadership are two of th e most popular approaches to leading a businesses (Sadeghi & Pihie, 2012). Branson’s keen sense of transformational leadership is great for Virgin Group but could be more effective when combined other leadership styles such as transactional leadership. Transactional leadership is considered a great second style to work in synergy with transformational leadership.Transactional leadership focuses on the interaction and motivation that occur between a leader and his or her followers (Sadeghi & Pihie, 2012). Branson’s states, â€Å"If you find people who are good at motivating others and getting the best out of people, they are the ones you want. There are plenty of so-called experts, but not as many motivators of people† (Hellriegel & Slocum, 2011; p 344). Branson’s belief in motivating his employees demonstrates his belief in transactional leadership and is an incontestable method ensuring that Virgin Group uses the correct leadership path.Motivating employ ees is a great way to initiate great leadership but here are some other components of transactional leadership that should be considered: a) transactional leadership provides contingent rewards, which includes leaders setting measurable goals to obtain that are clear and concise; b) it exhibits active management by monitoring work performance of employees and enforcing rules to prevent mistakes; c) it emphasizes that enforced rules are not to be broken and unacceptable performance will result in corrective actions (Hellriegel & Slocum, 2011).Determine how Branson would develop and lead a global team working on a major project (e. g. , space tourism) Americans have witnessed the continuous development of the world for decades and Sir Richard Branson has been a part of American history. Branson has continued to push the envelope year after year, and is familiar with the leadership styles that are necessary for leading a global team working on a major project. Branson spoke out, statin g that carbon damaging the world is what is causing global warming.As a result, Branson recently pledged to give as much as $3 billion over the next ten years to tackle global warming. The funding for the global warming project will be given from Branson’s personal revenue from his airlines and rail company (Hellriegell & Slocume, 2011). Branson’s states: â€Å"We must not be the generation responsible for irreversibly damaging the environment† (Hellriegel & Slocum, 2011). In order for Branson to develop and lead a global team for global warming, he must use the core components associated with transformational leadership.According Hellriegel & Slocum (2011; p 330), â€Å"the core components are individual consideration: refer to the leaders to anticipate the followers’ needs, perform as a mentor, and listen to the followers’ needs†. Next, Branson needs to intellectually stimulate his team by encouraging them to think outside the box and to n ot be afraid to take a risk. Then there are inspirational motivations, which is a concept pertaining to leaders creating a vision for the employees to follow.Last but not least is idealized influence which refers to the leader acting in a charismatic way to uplift employees and inspire them (Kirkpartrick & Locke, 1996). Branson has stated on numerous occasions that he treats his employees like human beings, which allows him to anticipate his employees’ needs. Branson also feels that an entrepreneur will only succeed if he or she is surrounded by good people and are able to listen to their advice. Because Branson is open to advice he has innately displayed individual consideration.As a leader Branson has always provided attention to the employee’s needs for growth, encouraged individuals to embrace creativity, and placed an emphasis on innovation. Early in Branson’s career he developed a habit of actively reading emails from his employees. Once the email are read , he then responds to employees’ concerns and ideas personally. There has been instances where employees have presented innovative ideas for the company’s future that Branson has implemented, which demonstrates an intellectual stimulation outcome and encourages this behavior in the future.As I stated above, Branson has a vision that involves improving global warming. Branson’s plan to address the problem is by setting up a carbon war room to strategize reducing the carbon output of companies without damaging the company’s profitability. Setting a vision and creating a plan is a great method for providing inspirational motives for individuals. Historically, Branson is well known for his ability to inspire his team, which results in an ideal work environment. Discuss how you can incorporate some of Branson’s leadership qualities into your role at work or school.Sir Richard Branson is an extraordinary individual and worthy of businesses mimicking his leadership style. Branson’s leadership styles includes, but are not limited to: honing in on one’s ability to become a true visionary, taking risk, and providing quality. Branson states that he listens to all new ideals and proposals but ultimately makes decisions based on his intuition (Branson, 2012). One could practice becoming a visionary into their work or school environment by taking an in depth look at a new ideas or roposals and trusting their intuition. Implementing an environment for visionaries allows individuals to bring forth ideas that other individuals may have difficulty visualizing. This method also encourages individuals to speak up and voice their opinions. The next quality that a leader must possess is risk taking. It is impossible for a business to run without taking risks. â€Å"Virgin would not be the company it is today if risks had not been taken† (Hellriegel & Slocum, 2011; p 344).In order for a manager to be successful there has to be some degree of risk taking and one could start by thinking out of the box (Hanna & Klein, 2011). This could take place by setting aside time for the team to meet, discuss, and implement new ideas that involve more risk. Another one of Branson’s attributes for leadership is to provide quality service to his clientele. According to Hellriegel & Slocum (2011), Branson prides himself on his ability to provide quality services to consumers in areas where other companies may not.As a manager, one could raise the bar through implementing higher standards for quality service. This could, as a result, increase the clientele and loyalty to the company. References Boje, D. , & Smith, R. (2010). Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson. Culture & Organization, 16(4), 307-331. doi:10. 1080/14759551003769250 Branson, R. (2012). Sir Audcity. Inc, 34(9), 72-73. Hanna, J. , & Klein, D. S. (2011). Sir Richard Branson: Great Brands, V irgin Brands, Branson Brands.Smart Business Orange County, 6(5), 10-11. Hellriegel, D. , & Slocum, J. W. , Jr. (2011). Organizational Behavior 13th ed. ). Mason, OH: Cengage (Learning) Kirkpatrick, S. A. , & Locke, E. A. (1996). Direct and Indirect Effects of Three Core Charismatic Leadership Components on Performance and Attitudes. Journal Of Applied Psychology, 81(1), 36-51. Sadeghi, A. , & Pihie, Z. (2012). Transformational Leadership and Its Predictive Effects on Leadership Effectiveness. International Journal Of Business & Social Science, 3(7), 186-197. Sir Richard Branson Assignment 4: Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Mysherri Rhodes Instructor: Bess White Bus 520: Leadership and Organization February 25, 2012 Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U. S. today. Sir Richard Branson, founder and chairman of Virgin Group Ltd. , has created a multi-billion dollar enterprise, which includes: airlines, records, bridal wear, holidays, vodka, cars, bank accounts, mobile phones, cosmetics, condoms and gyms (Hellriegel & Slocum, 2011).The Virgin Group is a globally recognized brand that has approximately 50,000 employees and earns more than $20 billion in sales annually (Hellriegel & Slocum, 2011). Sir Richard Branson is known to be one of the greatest entrepreneurs and with that consumers can expect more unique creations from Sir Richard Branson (Boje & Smith, 2012). In order for a business to acquire and maintain such exponential growth, a company must have an effective leader.According to Hellriegel & Slocum (2011), Branson is a genuine strategist who thinks outside the box and he has achieved many great things despite some setbacks throughout the years. Branson anticipates future trends, inspiring followers to understand and embrace a new vision of possibilities. He develops others to be leaders or better leaders; that’s what makes him a transformational leader (Hellriegel & Slocum, 2011). Sir Richard Branson, has a philosophy that is centered on finding people with strong communication and teamwork skills that can be integrated into Virgin Group culture.Once the proper employees are hired, Virgin Group continues the employee’s professional development, allowing the company to promote existing employees. Branson’s philosophy enables him to develop new leaders, which are able to foresee the company’s future and embrace new visions. Hellriegel & Slocum (2 011), also say that transformational leaders are risk takers and welcome new opportunities. Sir Richard Branson states that it is impossible to run a business without taking risks, and he is no stranger to doing so (Hellriegel & Slocum, 2011).Branson publicly admits to three tremendous setbacks: a) the launch of a portable MP3 player (the Virgin Pulse) was crushed by the Apple iPod and lost over $20 million; b) against top management advice, Branson held on to Virgin’s Megastore retail outlets far too long, costing the group financially when the megastores were finally sold; c) Branson created Virgin Cola as an attempt to enter the United Kingdom’s Coca-Cola territory, but Coca-Cola crushed that effort.The Virgin Group has experienced its fair share of failures but that has never stopped Branson from looking for new opportunities. Because of these attributes, Branson is a great transformational leader and is a perfect fit in today’s world. The world is constantl y evolving from the old into the new, and this constant change creates the need for companies to adapt accordingly. Based on constant change a company must be able to adapt accordingly. Transformational leadership is such a great asset to today’s world because its leaders are true visionaries.For instance, to his colleagues Branson is known as Dr. Yes because he finds it hard to say no to new ideas and proposals. Being open to new ideas and proposals sets Virgin Groups apart from other companies because they are never afraid to try venture into new areas. Virgin Group prides itself on doing things in an innovative way while aspiring to provide quality services (Hellriegel & Slocum, 2011). Visionaries are key to the evolution of today’s world and are important to the generations of the future.Recommend a different leadership style (or combination of styles) that would make Branson an even more effective leader. Transformational and transactional leadership are two of th e most popular approaches to leading a businesses (Sadeghi & Pihie, 2012). Branson’s keen sense of transformational leadership is great for Virgin Group but could be more effective when combined other leadership styles such as transactional leadership. Transactional leadership is considered a great second style to work in synergy with transformational leadership.Transactional leadership focuses on the interaction and motivation that occur between a leader and his or her followers (Sadeghi & Pihie, 2012). Branson’s states, â€Å"If you find people who are good at motivating others and getting the best out of people, they are the ones you want. There are plenty of so-called experts, but not as many motivators of people† (Hellriegel & Slocum, 2011; p 344). Branson’s belief in motivating his employees demonstrates his belief in transactional leadership and is an incontestable method ensuring that Virgin Group uses the correct leadership path.Motivating employ ees is a great way to initiate great leadership but here are some other components of transactional leadership that should be considered: a) transactional leadership provides contingent rewards, which includes leaders setting measurable goals to obtain that are clear and concise; b) it exhibits active management by monitoring work performance of employees and enforcing rules to prevent mistakes; c) it emphasizes that enforced rules are not to be broken and unacceptable performance will result in corrective actions (Hellriegel & Slocum, 2011).Determine how Branson would develop and lead a global team working on a major project (e. g. , space tourism) Americans have witnessed the continuous development of the world for decades and Sir Richard Branson has been a part of American history. Branson has continued to push the envelope year after year, and is familiar with the leadership styles that are necessary for leading a global team working on a major project. Branson spoke out, statin g that carbon damaging the world is what is causing global warming.As a result, Branson recently pledged to give as much as $3 billion over the next ten years to tackle global warming. The funding for the global warming project will be given from Branson’s personal revenue from his airlines and rail company (Hellriegell & Slocume, 2011). Branson’s states: â€Å"We must not be the generation responsible for irreversibly damaging the environment† (Hellriegel & Slocum, 2011). In order for Branson to develop and lead a global team for global warming, he must use the core components associated with transformational leadership.According Hellriegel & Slocum (2011; p 330), â€Å"the core components are individual consideration: refer to the leaders to anticipate the followers’ needs, perform as a mentor, and listen to the followers’ needs†. Next, Branson needs to intellectually stimulate his team by encouraging them to think outside the box and to n ot be afraid to take a risk. Then there are inspirational motivations, which is a concept pertaining to leaders creating a vision for the employees to follow.Last but not least is idealized influence which refers to the leader acting in a charismatic way to uplift employees and inspire them (Kirkpartrick & Locke, 1996). Branson has stated on numerous occasions that he treats his employees like human beings, which allows him to anticipate his employees’ needs. Branson also feels that an entrepreneur will only succeed if he or she is surrounded by good people and are able to listen to their advice. Because Branson is open to advice he has innately displayed individual consideration.As a leader Branson has always provided attention to the employee’s needs for growth, encouraged individuals to embrace creativity, and placed an emphasis on innovation. Early in Branson’s career he developed a habit of actively reading emails from his employees. Once the email are read , he then responds to employees’ concerns and ideas personally. There has been instances where employees have presented innovative ideas for the company’s future that Branson has implemented, which demonstrates an intellectual stimulation outcome and encourages this behavior in the future.As I stated above, Branson has a vision that involves improving global warming. Branson’s plan to address the problem is by setting up a carbon war room to strategize reducing the carbon output of companies without damaging the company’s profitability. Setting a vision and creating a plan is a great method for providing inspirational motives for individuals. Historically, Branson is well known for his ability to inspire his team, which results in an ideal work environment. Discuss how you can incorporate some of Branson’s leadership qualities into your role at work or school.Sir Richard Branson is an extraordinary individual and worthy of businesses mimicking his leadership style. Branson’s leadership styles includes, but are not limited to: honing in on one’s ability to become a true visionary, taking risk, and providing quality. Branson states that he listens to all new ideals and proposals but ultimately makes decisions based on his intuition (Branson, 2012). One could practice becoming a visionary into their work or school environment by taking an in depth look at a new ideas or roposals and trusting their intuition. Implementing an environment for visionaries allows individuals to bring forth ideas that other individuals may have difficulty visualizing. This method also encourages individuals to speak up and voice their opinions. The next quality that a leader must possess is risk taking. It is impossible for a business to run without taking risks. â€Å"Virgin would not be the company it is today if risks had not been taken† (Hellriegel & Slocum, 2011; p 344).In order for a manager to be successful there has to be some degree of risk taking and one could start by thinking out of the box (Hanna & Klein, 2011). This could take place by setting aside time for the team to meet, discuss, and implement new ideas that involve more risk. Another one of Branson’s attributes for leadership is to provide quality service to his clientele. According to Hellriegel & Slocum (2011), Branson prides himself on his ability to provide quality services to consumers in areas where other companies may not.As a manager, one could raise the bar through implementing higher standards for quality service. This could, as a result, increase the clientele and loyalty to the company. References Boje, D. , & Smith, R. (2010). Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson. Culture & Organization, 16(4), 307-331. doi:10. 1080/14759551003769250 Branson, R. (2012). Sir Audcity. Inc, 34(9), 72-73. Hanna, J. , & Klein, D. S. (2011). Sir Richard Branson: Great Brands, V irgin Brands, Branson Brands.Smart Business Orange County, 6(5), 10-11. Hellriegel, D. , & Slocum, J. W. , Jr. (2011). Organizational Behavior 13th ed. ). Mason, OH: Cengage (Learning) Kirkpatrick, S. A. , & Locke, E. A. (1996). Direct and Indirect Effects of Three Core Charismatic Leadership Components on Performance and Attitudes. Journal Of Applied Psychology, 81(1), 36-51. Sadeghi, A. , & Pihie, Z. (2012). Transformational Leadership and Its Predictive Effects on Leadership Effectiveness. International Journal Of Business & Social Science, 3(7), 186-197.

Crestwood Hills Cooperative Nursery School Essay

Crestwood Hills Cooperative Nursery School is a non-profit organization that specializes in providing education for pre-schoolers and toddlers with minimal supervision. While they have their own staff comprising of very qualified teachers, they also require active involvement from parents. The school’s job is to support children’s needs with consideration for each child’s uniqueness. Landing on a cooperative nursery school job is basically the same with other nursery schools. An instructor should be a Bachelor of Arts in Early Childhood Education, as they will be primarily involved in pre-schoolers and toddlers. Also, some schools do require their staff to have some experience before they can be hired. Working in a cooperative nursery school has its advantages over regular nursery schools. The ratio of teachers to children is low because of the small population of the children. Teachers also have the support of the parents because of the nature of the school, which makes dealing with children easier and less stressful. While it can be said that pre-schoolers and toddlers can become a handful for one person, it is the satisfaction that contributing to the child’s development can give is more important. It can be said that the main key of their success is due to the working together of teachers and parents for the children’s learning and growth. Regular schools require little participation of parents with their children’s education. In a cooperative nursery school like Crestwood Hills, they have programs where parents are required to attend. They have parent workdays, where parents assist teachers in the classroom. There is also weekend workdays where families can meet and maintenance of the school is done. Cooperative schools believe that parents should not depend their children’s learning only to teachers and the school (California Council of Parent Participation Nursery Schools, Inc. ). It is believed that cooperative nursery schools are very successful because of the nature of their organization. Aside from letting the pre-schoolers and toddlers grow and socialize in their own way just like any other nursery school, giving the parents the opportunity to be involved in their child’s education is very helpful. It makes the children know that they are important to their parents. Showing support is also necessary for their confidence. Also, because cooperative schools are non-profit organizations, it can be said that parents do own the school and their involvement is greatly expected. Cooperative nursery schools are increasing in number these days. It is very fortunate to those parents who want to be a part of their children’s learning process that this kind of institutions are being put up. The early stages of development of a child is a very critical stage because this can become the foundation of who they can become. This is why it is important to be involved at that stage. Children can learn faster and better when they know that they are being supported by the people that surrounds them. It is admitted that there are some parents who would prefer regular nursery schools because of the amount of involvement required, and not all parents can give this because of their busy schedules. But, while cooperative nursery schools are made especially for the children, a lot can also be learned by the parents themselves. They can learn how to interact with their children better. They would be able to understand their young ones better through the help of the school. Also, they can spend more quality time with their kids. Educators for a cooperative nursery school has the most responsibility in this situation. They have to have knowledge about early childhood. They should be patient when dealing with the students and should be able to have a healthy relationship with the parents. They should not present a negative attitude towards the children that would make the children discouraged with learning. They should always be available whenever the children need help. As well, teachers should be able to monitor each child’s development. And although experience can be their best tool, it would also help if they can extend their knowledge about children by learning more. This can either be through further education or just by learning from books or articles that are very much available anywhere. Teachers should understand that they are the biggest contributor to a child’s growth and development, especially at an early stage. It is fortunate that they belong to a cooperative nursery school because the burden can be lifted a little off their shoulders because of the participation of the parents. It can then be said that everyone gains in a cooperative nursery school. Learning should always be fun and easy, and this could be achieved through any school, but cooperative nursery schools have an edge to it because of the involvement of the parents. Education should be the top priority of every parent. Teachers’ priority should be the learning process of the kids. This is why cooperative nursery schools like Crestwood Hills Cooperative Nursery School are successful and preferred by most. Reference California Council of Parent Participation Nursery Schools, Inc. Retrieved February 22,

Understanding Vietnamese Culture Essay Example | Topics and Well Written Essays - 1500 words

Understanding Vietnamese Culture - Essay Example A number of Vietnamese in America come from the southern regions of Vietnam and talk the same dialect as the interpreters, difficulties can arise (Pham 2005, p.10). Different pronunciations can convey different nuances (Karnow 2000, p.20). Also, even though their words can be spelled similarly, their true meaning depends on the spoken accent. The family gets valued highly in the Vietnamese family, and it plays a central part in the culture. This family becomes extended consisting of married sons, daughters in law; young unmarried adult daughters, and the grandchildren (Shapiro 2002, p.13). The family structure is patriarchal. The eldest male is the family decision maker and spokesman. In the traditional families of Vietnamese, the husbands make crucial decisions on matters outside the home, while the wives take care of homes and have the responsibility of making decisions concerning healthcare (Pham 2005, p.10). The elders in the community become highly honored and respected (Karnow 2000, p.20). The kids are at all times required to obey them. Decisions regarding the community get made on the basis of common good, mostly under the direction of one of the elderly males(Pham 2005, p.10). Individualism becomes discouraged totally in the line of the family responsibilities that enhance interdependence, sense of belonging and support. The Vietnamese people have wide religious beliefs that play a significant part in their normal way of life. This also includes the decisions regarding end of life matters and health care. A number of Vietnamese people practice Buddhism (Karnow 2000, p.20). These religions posit that people should live a virtuous life by ignoring personal desire. Other beliefs include; animism, ancestor worship, the philosophical principles of Confucianism and also Taoism that symbolizes the importance of family life, harmony and social virtues (Karnow 2000, p.20). People of Southern Vietnam practice Christianity, mostly Catholicism.  

The Implications of Downsizing (Rightsizing) to the Employees, Research Paper

The Implications of Downsizing (Rightsizing) to the Employees, Communities, and Families of the Employees - Research Paper Example    Downsizing exposes the employees, communities, and the families of employees to psychological, emotional, and physical distress whether they remain employed or get fired. Generally speaking, the implications of downsizing include embarrassment, lack of the source of income, depression, low self-esteem, emotional abuse, social exclusion, and poverty.   I shall also identify the relative importance of the three kinds of stressors, so that the most significant, the significant, and the least significant stressors are identified separately. The expected outcome of the result is a list of contributors of psychological, emotional, and physical distress for the identified populations, along with the relative importance of each category of stressors. Knowledge of these stressors is the preliminary step towards the identification of the potential ways in which the effect of these stressors can be reduced. ... The first challenge in front of these employees is to seek employment somewhere else. Since they have not left the organization on their own and have rather been fired, this serves as a very negative point if the employees cannot somehow manage to prove that they left the organization on their own. The recruiters tend to suspect the eligibility of such employees for the job because they were rejected by their previous employers. Downsizing is mostly a consequence of the deteriorating political and socioeconomic conditions in a country, so when one organization downsizes, most of the other organizations are also doing the same. Finding a job in these circumstances becomes even more difficult for the employees. The process of searching for the job is not only physically tiring but is also emotionally demanding as one has to face the high expectations of the friends and family members who depend financially on one with no job in hand. The second challenge in front of the unemployed empl oyee is the constant feeling of embarrassment in front of the friends and family members. Owing to the shortage of money, it is not very uncommon for one to decline to the level that one has to ask friends for money, which in itself is a very embarrassing process, and often the loan is not granted without interest that puts the individual into an even greater financial stress for the time to come. The employees have to meet the daily needs in an increasingly tough environment wherein the prices of things are skyrocketing. All of these factors mutually function to negatively affect the individual’s health and psychology.  Ã‚  

Insurance Term Paper Example | Topics and Well Written Essays - 1250 words

Insurance - Term Paper Example Economics defines insurance as a form of risk management, which is an equitable transfer of a loss from an entity to another and money is the form of exchange (Birds 54). An insurer is the company selling the insurance; the insured is the buyer of the insurance policy, whilst premium is the amount charged for a certain insurance coverage. An insured entity is protected from risks that may occur; however, the insured risk must meet the requirements for it to qualify as an insurable risk. Nevertheless, the insurance industry is flooded with many companies issuing different types of insurance at competitive rates. The insurance companies offer different types of insurance, for instance, auto insurance, health insurance, accident insurance, life insurance, and home insurance among others. The concept of risk is very important to insurance, as it is concerned with uncertainties. An insurance cover is usually designed to protect a customer against losses. Generally, clients choose certain covers that guarantee them a peace of mind and financial protection. For instance, life insurance is designed to assist loved ones incase of death of the insured; it is in form of payment to the beneficiaries – however, cases of suicide are not considered, (Holland, et al 65). The policyholder does not benefit from this type of cover, since it is active when he dies, hence benefiting his next of kin. Some critical illnesses are added to life insurance, and in this case, the policyholder will be paid a lump of money referred to as annuity and they are allowed to keep the money incase they recover. Car insurance is another common type of insurance since each driver is required to attain car insurance globally. Some types of Car insurance cover the third party incase of an accident and offer legal protection, but this depends on the kind of policy the insured has. Coverage may include the damage of the car, theft of the car, medical expenses and funeral

Research paper on the wife of his youth Example | Topics and Well Written Essays - 500 words

On the wife of his youth - Research Paper Example He refers to people of the black race as â€Å"black†, but Liza Jane is ruder in her expressions concerning race. Chesnutt chooses an interesting way for reflection of relations between the social and moral values and their reference to property and show (Bryant, 2000). Liza shows her eternal love and Mr. Ryder reflects his ideas and responsibilities concerning Liza Jane as his original love. Mr. Ryder was not afraid of acknowledging his wife from plantations after years of separation: "Ladies and gentlemen, this is the woman, and I am the man, whose story I have told you. Permit me to introduce to you the wife of my youth", - with these words Mr. Ryder introduced his wife of his youth into the refined and elegant society (Chesnutt). He challenged his world of upper class and he believed only in relations between a man and a woman and he did not mind skin color, but only was pleased by her perfect lips and beauty†¦Mr. Ryder was not scared off by the society and in spite of the fact that he was one of the leaders of the Blue Vein Societies, he demonstrated his neutral attitude to the Africa n Americans (Fienberg, 1999). It is a perfect example of the way a privileged class is presented in a positive light in relation to black-skinned people. Nowadays the problem of racial discrimination still exists, notwithstanding that there has been a lasting struggle with it. He proved that the color of skin did not matter much and even though Mr. Ryder tried to hide his real attitude to black skinned people behind his refined dictionary, Liza Jane helps him to get rid of this mask. This is a story about a brave man and a modest woman: his bravery made him rise above social and racial prejudices and her love and modesty made her accept this man as her original husband, a husband of her youth. Therefore, this story by Chesnutt is very impressive and the modern society can learn many interesting things from complex racial

Taxation Assignment Example | Topics and Well Written Essays - 2000 words

Taxation - Assignment Example These two systems worked independently in the past and the tax authorities maintained separate tax systems for income tax and national insurance contributions. Income tax was taxed annually in a progressive manner on individuals and corporate bodies whereby low income earners were taxed lower than high income earners (UK Government, 2012). The tax rates increased with increase in incomes of individuals. On the other hand, benefits are payments to individuals by the state. They are paid to individuals through the bank, credit union account or building societies. If one does not have any of these accounts, he/she may be paid through Post Office card account. There are various types of benefits in UK. Attendance allowance is a tax-free benefit paid to individuals of over 65 years who are mentally or physically handicapped. Two rates of up to ?71.40 are payable per week. Carer’s allowance is payable weekly in advance or every 4 or 13 weeks. Child benefit is a universal claim by pa rents for their children (BBC News, 2012). They are paid after every four weeks in normal situations and weekly for single parents. Tax credit is also paid weekly or after every four weeks, to families with children, whether the parents work or not. Disability living allowance is is a tax-free benefit payable after every 4 weeks to disabled people who have walking difficulties and who need someone to help them walk. Other types of benefits include crisis loans, council tax benefits, community grant care, child trust fund, etc. 2. Description of the proposed recommendation The proposed recommendation requires the integration of income tax with benefit systems. To achieve this, the UK tax system first needs to merge income tax and National insurance. These are two different ways in which income tax are paid in UK. Maintaining the two types of tax systems may be costly, less transparent and burdensome. Integrating the two systems will therefore bring forth an easier method of paying in come tax in UK. The integration of income tax with National insurance contribution makes it more transparent for the tax system. The progressive taxation in UK includes 20% basic rate, 40% higher rate and 50% additional rate of income tax (Mirrlees et al, 2012). If this income tax is integrated with National Insurance Contribution, the new rates may be 31%, 41% and 51% respectively. This is a more transparent mechanism which enables individuals to pay for their taxes more easily at once rather than maintaining two separate tax accounts. The second step in the integration of benefit and tax systems is the integration of the benefit system. In this case, the benefit and tax credit systems are merged together. This is a messy and complicated mix of overlapping programmes. The programmes which need to be include programmes needed to provide support for low-income families and benefits provided to give non-means-tested support for various contingencies. The former class of programmes inc ludes job-seekers allowance, income support, housing benefit, pension credit, child tax credit and council tax benefit. On the other hand, benefits for non-means-tested support for contingencies include state pension, disability allowance, carer’s allowance, winter fuel payment etc (Mirrlees et al, 2012). Because several families claim these benefits simultaneously, it is necessary to integrate the two systems into one manageable system. The recommended system

Comparative study two companies in the same area with regard to their Term Paper - 1

Comparative study two companies in the same area with regard to their innovation activity - Term Paper Example Comparative study two companies in the same area with regard to their innovation activity It applies quality techniques that transform an institution to a source of income position as stated in the porters five forces model. Innovation improves a brand through the development of quality products that serve consumer needs effectively. It is achievable through research activities, hiring qualified and creative staff with excellent intellectual capacity and heavy investment. Managers in Samsung and Apple corporations recognize that innovation and creativity are crucial in the current competitive world. It is necessary to use innovation to enhance administration, product development and formulation of credible solutions that address consumer needs (Fernando, Rene & Ileana 27). Innovation also sets the stage for effective administration and formulation of communication systems. It is necessary to explore innovation as a performance measure while focusing on Samsung and Apple because they are big electronic producing corporations. Comparative Study of Companies based on the Inn ovative Background and Product Overview Apple and Samsung are high-ranking organizations with a global network. The corporations produce quality electronic products that match consumer desires and specifications. This is achievable through the innovative processes within their production systems. This has enabled them to produce quality and efficient electronic products, for example, TVs, phones, computers and operating soft wares that match consumer expectations (Horibe 20). The corporations also produce innovative items with modern features, for example, smart phones, IPods, LCD screens and flat screen TVs. Following their inception, Apple and Samsung have refocused their synergies into improving their innovative potentials (Gaynor 2). They conduct research studies on consumer needs and respond to existing items. The organizations are strengthening their production chain through adoption of lean concepts. Additionally, the organization is adopting measures that streamline the valu e chain within the production sequence. This is with the intention of achieving quality at every level of operation. This enables them maximize their potentials and bridge the performance gap that may compromise their ability to realize of objectives (Gaynor 5). Apple Company became operational in 1976. It manufactures and supplies consumer electronic designs that include computer software’s and personal PCs. Subsequently, the company has revolutionized its product portfolio and quality through creative processes that have enhanced performance. It has new products in the market that explains the effectiveness of its innovative practices (Cobbenhagen 49). It has developed viable distribution techniques and improved its quality standards and product specification designs. This has made the company produce new products, for example, Macintosh PCs, computer software’s and iPod phones. These items are portable and efficient enabling users to use them appropriately. Samsung Corporation is a big institution that produces quality electronic. It has strong operating units that distribute items to consumers in real time. The products contribute immensely to the growth of individuals socially and economically (Cardoso, Rene, & Ileana 26). This has seen the corporation record excellent performance over the years Innovation has enabled the companies to meet the operating threshold as

English lesson 6 Essay Example | Topics and Well Written Essays - 750 words

English lesson 6 - Essay Example This is the reason for the argument by some scholars against the attainment of human longevity, because they acknowledge the inability to resolve diseases, which eventually cause death. Even so, as humans further research on longevity, they tend to move closer to achieving immortality. But because of the immature and unwise reasons for immortality, the author discredits it, citing the unpreparedness of humans to handle the associated challenges. As such, the author uses figurative language, repetition and irony to appeal to the reader’s pathos by arousing fear, doubt and disapproval on the attainability and attractiveness of immortality. This emotionally appeals to the reader’s appreciation of significant human longevity as having limits and not necessarily being a good thing. McCarthy extensively uses figurative language to appeal to the readers’ fear by suggesting that immortality is dangerous to human life. The author uses metaphorical comparison of â€Å"a h ighway of immortality† to instill fear of immortality to the reader (McCarthy 544). Highways are known to be wider and smoother than other roads, prompting reckless driving that poses the danger of crashes and subsequent injuries or loss of lives. In the same way, McCarthy considers immortality as a hurried idea which poses dangers to humans. Instead of improving on the quality of human life, it could end up destroying it. In fact, by comparing it to a kind of life that does not have â€Å"a weigh station of wisdom,† McCarthy (544) argues on the immaturity of the idea of immortality. Normally, weigh stations are meant to check on the vehicles transporting cargo to ensure that transporters abide by the set load limits so as to avoid damaging the roads. Thus, the use of this figurative language in this context suggests the recklessness in the pursuit of immortality without appropriate checks, which in turn exposes humans to the associated dangers. The author’s choi ce of examples enables her to sample similes that arouse disgust on immortality among the readers. The example of Steven Austad’s comparison of humans to an object, specifically a car, suggests that immortality would cause humans to lose their humanness and in turn be objectified (McCarthy 546). In order to keep a car on the move, the older worn-out parts need to be replaced with newer and more effective ones. In a similar way, in order to keep humans alive forever, their aged body parts would be replaced with fresher ones. Even though scientists are already replacing parts of human body so as to achieve healthier lives, the simplicity of replacement that this figurative language exhibits makes this argument doubtable and unreal; it makes it sound disrespectful to humanity. It portrays humans as simple objects that could be fixed as simply as a car would. This comparison that objectifies humans, likening them to a car, would most likely disgust the reader. This will subsequen tly portray immortality as an aspect that would cost humans their humanness, hence portraying it as unattractive. Repetition of words has also been used in this essay to emphasize the argument on longevity having limits. When describing Dr. Leonard Hayflick’s view on significantly increased longevity, McCarthy notes that â€Å"it won’t happen, it can’t happen, and if it did happen it would be a bad thing† (546). Without being categorical on moderate human longevity, this negation repetition of the word,

Strathfield Health Centre Case Study Example | Topics and Well Written Essays - 750 words

Strathfield Health Centre - Case Study Example It will also demonstrate an ability to relate key roles of information systems in improving supply and inventory activities. The point of supply chain managing is to do away with inefficiencies, mainly surplus inventory. Inventory is a barrier to uncertainty. Uncertainty is hard to predict. Partnership between supply chain allies assists to lessen uncertainty since they have a faster ability to react and adjust, but they do not eradicate it. Supply chain visibility is extremely valuable, in that, it eases uncertainty and manages inventories (Silver 7). This would make it easier for SHC to know what inventory is where in the supply chain. This should be from purchase demands to suppliers to where customer demands are collected at supply centers, the better SHC can run their inventory. People, process and skill used to manage all inventory should be examined by the SHC. The following method should be applied by the SHC management team in order to improve its supply of medical products. Plan for an improved supply system In order to manage an office supplies inventory, SHC needs recognize everything that is happening around them. The SHC team needs to look over their office supplies and determine which items are mostly used in the health centre. Secondly, the team needs to create a list of items that if they lacked at any moment it would lead to a halt of the business. SHC should store a reasonable amount of these medical supplies in case a shortage arises. They will bring efficiency around the health care centre. The SHC team should also maintain a list of the required supplies to save them the energy and time of preparing a new list every time they want to order medical supplies. They should look over the list of supplies on a weekly basis to update it and make sure that all medical supplies that the health centre requires are within their reach. Key roles of Information Systems in improving supply and inventory processes An information system (IS) refers to any blend of information technology and an individual’s actions that sustain management, operations and making of decisions. It is also referred to as an application landscape (Rainer 3). In an exceptionally wide logic, the phrase information system is normally used to refer to the communication between processes, people, technology and data. In this view, the expression is used not only to refer to the ICT that an organization employs, but also to the means in which individuals in the organization can work together with this technology in support of business activities (Rainer 45). An organization’s information systems refer to a set of interconnected modules that gather, develop, store up, and distribute information. This is for the reason of supporting an organization’s administrative team in making decisions, controlling, coordinating and analyzing. Improving the computer information system is not a choice in this technology-motivated age. It is an obligation. Organizations that use the latest information system to collect, incorporate, and calculate internal plus external information are achieving competitive benefit over other organizations (Rainer 50). With the development of communication networks and systems, there are almost no obstacles between the organization’s administration, customers, employees and suppliers. Management now caters much faster to a customer’s requirements and moans. Networked computing systems have

Personal Statements Essay Example for Free

Personal Statements Essay Thinking about humanity nowadays and peoples preoccupations made me realize the huge impact that crimes and criminal justice have on their decisions and the way they receive and react at the details and information about a crime. Television news, newspapers and magazines, they all speak about crimes, unsolved criminal problems or strange disappearances. The worlds evolution, its issues have pushed societies nowadays to extreme gestures to escape from poverty problems. Why do people commit crimes? How much crime is there committed around us? Which would be the profile of a criminal and which would be his or her characteristics? Moreover, how could these crimes is stopped? I have been attracted to criminology since the early age of just 12. I was watching Discovery channel series like Deadly women†, â€Å"Life of a crime, Most evil and I was fascinated by the way those people were investigating and solving those crimes helped by only some fragile and minor details. As time passed by, I realized that this was my hobby and so I started thinking how I could develop my skills for a career in criminology. I thought that if I entered an exact sciences high school profile, I would constantly keep my mind focused, as subjects like mathematics or informatics enlarge your vision. As criminology implies psychology, I was and I am still interested in this fascinating subject. I will always be interested in discovering the characteristics of human nature. I had contact for the first time with Psychology in the second year of high school. I also read very interesting books about psychology and criminology such as Psychology and Crime Myths and reality, by Peter Ainsworth, Criminology, by John Conklin, etc, describing its characteristics and feeding my curiosity. I have discovered myself a lot of skills after reading those books and this was an extra reason for me to attend to a Criminology course. Besides criminology, I also like IT (information technology). As technology occupies a significant part of our lives, I thought it would be helpful to certificate my skills: I obtained my OCP certificate for ORACLE sql database course; I attended the ECDL (European Computer Driving Licence) courses from where I got a diploma as a complete operator of the Microsoft Office package. At present, I am attending the ORACLE pl_sql programming course which I am going to finalise in May 2009 and obtain my certificate. Even though I have been focusing on my ambitious plans and my future, I havent forgotten the ones that werent so lucky when speaking about familys kindness and warmth. So, I was involved myself in volunteer projects every Christmas and Easter. The volunteer action is called National Strategy The Community Action. In present, I intended a new strategy to help the mentally or physically affected children at the Orizont Center in my town, Constanta. In my opinion, abandoning you own child is a crime and if he or she has a handicap it is ten times worse. As I am a very active person, I also took part to a lot of extracurricular activities, like: general-knowledge quizzes, chemistry contests where I have participated with the project Water crystals. Crystal therapy and gained two prizes, I am part of the high school volleyball team with which I won a lot of regional and national competitions, I had a job as an IT operator for introducing and validating dates within the POL-RENAV company, etc. Considering the fact that criminology is my hobby (terrorism, youth crimes, homicide, violence in crimes), it would be the perfect course for me to study and improve at university. Studying the behavior of criminals or investigating their crimes will always create a challenging future and an interesting one, having always something new to learn. As a personal conviction, criminology is maybe the most complex job that one could want: it involves mental strength, devotion and 100% interest for this field. 2. For a number of years I have had more than a passing interest in Criminology, Psychology and Sociology; in particular Criminal Psychology, Neuropsychology, the nature versus nurture debate and the Criminal Justice System. Additionally, I hold equal interest in the research, both past and present, undertaken to develop theories and concepts in the Social Science fields. I would now like to pursue these interests at a higher academic level with the hope, upon completion of my study, to gain employment whereby I could effectively utilise the skills and knowledge I had obtained, possibly in the research field. The reasons behind my late entry into higher education are primarily due to immaturity and lack of direction. Throughout my teens and early twenties my life was unconventional; this is where I believe my interest in the working of the human mind and sociological influences stem from. I have reflected on the contributing factors that led me to make the choices I made during my adole scent years. For me this raises the question of whether the underlying causes were biological or socially influenced or even a mixture of the two. Over the years I have matured and gained a sense of direction regarding what I would like to do. In 1999, I decided I wanted to contribute to my local community by doing some form of voluntary work, in particular with those who suffer from mental health problems. I became a befriended through Hilling don Mind. A befrienderÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s role is to support a person who is feeling isolated from the community. Every week I would visit my friend and sit and chat and lend an ear, we would also enjoy trips out into the community. I enjoyed my 12 months working as a befriended; I found it a humbling, fulfilling and rewarding experience. Sadly I had to make the difficult decision to leave the Hilling don Mind Befriending Scheme in the later part of 2000 due to unforeseen increased family and work commitments. In early 2006, I made the decision to return to education. As I had not been in full time education for 21 years, I chose to ease myself back into the system by studying a Horticulture course part time over a period of 2 years. I completed this course in July 2008 passing with 6 straight Distinctions at level 2; completing this course was the catalyst to further my education it gave me the confidence required to progress further. In September 2008, I enrolled on an Access to Psychology and Social Studies course and an additional GCSE Moths course at level 2. I am finding my current course both exciting and thought provoking and am enjoying life as a student immensely. My hopes are that on completion of both these courses I will have acquired a solid foundation of Social Sciences and the skills required to study at University. Throughout my life I have experienced a variety of roles within the work force including care work, administrative roles, production line work and voluntary research work for several websites. I have raised my two daughters, 5 17, almost single handed for the last 8 years; the eldest of which is in her final year of a levels and is currently in the process of applying to universities. For a number of years I have successfully maintained 2 Allotments, although they require a great deal of physical work I find growing my own produce extremely satisfying. Additionally, I enjoy listening to a variety of music and reading, in particular non-fictional crime. I manage my ongoing commitments to my children, education and allotments extremely well, indicative of conviction, dedication and good time management skills. Law with Criminology Personal Statement Social development within the country is based around the well-structured judicial system; however, this fundamental principle is not true for all countries and therefore permits shocking injustices to be carried out on the most vulnerable members of a society. It is from this that I believe my interest in Law stems. I am a keen, ambitious, diligent student and always strive to reach the best I can in whatever I do. Studying A levels in Business Studies, English Language and Biology gives me broad knowledge of different topics from which I have acquired many valuable skills that I believe can assist my studies in Law. Business Studies has been particularly useful when developing my understanding of the financial world and ever-changing business laws. Applying and examining bureaucracy and red tape to set case studies, has encouraged me to research further into the world of consumer rights and explore what is acceptable and not. I have enjoyed studying Biology and having to work close ly as a team when completing practical experiments with precision. English Language has given me the opportunity to analyse written texts which will be an advantage when studying cases and having to pick out key information. Studying AS Psychology has encouraged me to examine how criminal minds work and whether particular events from earlier years of life can have an effect. Recently, I attended a Foundation Degree Law Course where the idea was to become a Lawyer for the week and develop the learning skills required for University. During the week I had hands on experience and undertook many legal practices such as taking witness statements and drafting statements of case. I found the course thoroughly enjoyable, particularly offering legal advice, and it helped me to realise how Law influences everyday decisions and activities. I have contributed too many different aspects of school life ranging from playing in successful musical concerts to becoming a senior student as a Year 8 mentor for which I had to attend two peer mediation courses. From this I learnt how to enhance my listening skills and empathise with those around me, offering reliable advice at the same time. I believe this would assist me when recommending legal advice to clientele. Along with a small group of other students, I am currently helping to set up a Committee to improve Sixth Form Life. Although this is to be carried out alongside my lessons, it helps me to plan my time well who benefits my studies when completing coursework and other various set tasks. The Young Enterprise Scheme, where it was our job to set up a company and assign ourselves roles within it, was a good insight into having to work as a team and understand business laws. I was chosen as the company secretary as I had the organizational skills which were necessary, this meant I had to work closely with the Managing Director to discuss issues and then make sure that every employee understood the tasks set. This developed my interpersonal skills as I had to liaise between staff, students and visitors from external companies. Personal well being is something I value and so participate regularly in exercise, giving me a sense of achievement when I overcome a certain obstacle or beat a personnel target. At school, this reflects my self discipline approach to studying. I have had to institute a system of time management alongside my education as I work part-time twice a week at South Deep Cafe. Working there for three years has, primarily, made me particularly approachable, as I have learnt many valuable customer relation skills, but has also reflected my trustworthiness and commitment especially when training other employees. As an enthusiastic, well-rounded, dedicated student, I feel I have the attributes and genuine passion needed to succeed on a Law Course, and look forward to the many challenges and aspects of life at University. Law and Criminology/Sociology Personal Statement From a young age, I have been fascinated by law and was thrilled at the possibility of studying it at A-Level. In August 2007, I was able to spend two weeks working at Naves Solicitors in Lupton. Most of my time was spent in the Conveyancing department, where Andrew Orriss, a partner in the firm, taught me how to draw up commercial leases and business contracts, and about buying, selling and renting residential properties. I most enjoyed meeting clients and discussing their cases. I found that moving house many times as a child enabled me to be sympathetic and relate to the clients. My time at Neves has made me more intent on pursuing a career in the law, as I liked the work and fitted in well with the staff. I believe my current studies of Law, English Language and History complement each other well and would give me an advantage at university, as they have furthered my strong reading and writing abilities, and taught me to be more logical and investigative. I also took Religious Studies at AS-level as I like learning about other peoples beliefs, and it helped me to become more open-minded. I enjoy getting involved with activities in my Sixth Form, such as planning the Summer Ball in Year 12. I was chosen by our Deputy Head Girl to take the minutes for the meetings and email them to the other committee members, and my minutes were commended by my Head of Year. I was also asked to assist with the Sixth Form Induction Evening. My duties involved welcoming prospective students and their parents, handing out prospectuses, and talking to them about my own experiences of Sixth Form. In Year 13, I was chosen as a History subject mentor to help struggling Year 12 students, and I also helped out on a trip to Germany with students in years 7 to 9. Outside of school, my hobbies include photography, bass guitar, and writing. In 2006, I came second in a BBC writing competition for young people in Northamptonshire. Having grown up in France, I am bilingual, and my next challenge is to write a short story in French. I also have a part-time job at McDonalds, which has taught me about working with others, as well as coping with pressure. One of the crucial parts of my job is ensuring that customers are satisfied, and occasionally dealing with complaints. I believe the people skills I have gained from McDonalds will help me in other aspects of my life. I regularly attend my local church and Christian youth group. In July 2007, I had the opportunity to go to Kosovo for a fortnight with other members of the youth group. Our aim was to help widows and orphans affected by the Yugoslav Civil War and the ethnic cleansing of Kosovans in 1999. We redecorated homes and schools, ran childrens clubs, distributed aid, and visited a Roma gypsy camp. It was a very profound and moving experience, and one I hope to repeat at some point in the future. This is the reason for my deferred entry to university. I plan to spend a few months fundraising, and then return to Kosovo for the remainder of the year to continue the work we started there. I believe that I am a confident and enthusiastic person who would benefit greatly from studying at university. I am passionate about the law and would like to have a career as a lawyer. I also have a keen sense of justice and an interest in Sociology and Criminology and would consider working with the Prison Service or the CPS. I think that studying Law at university would help me make the best possible use of my analytical and writing skills, and that a career in Law would satisfy my need to help.

Tokugawa Period (Edo Period) Essay Example for Free

Tokugawa Period (Edo Period) Essay The relevance of the Tokugawa Period (Edo Period) to the development of Modern Japan is based on the fact that it marked the restoration of imperial rule and ushered in the beginning of the development of early modern Japan (Bryant 2005).   The innovations that were introduced during this period included the increase in commerce through the encouragement of the shipping of commodities.   This resulted in the economic expansion of Japan on a domestic scale initially and eventually foreign commerce. This also saw the flourishing of construction trades as well as banking facilities and merchant guilds (Bryant 2005).    Through these economic developments, Japan quickly saw the urbanization of its society and the rising economic independence through the increase in agricultural production and the spread of rural handicrafts which greatly revitalized the economy and helped convert a population that was comprised of 80 percent (80%) peasants into a more mercantile population.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Qing Dynasty (Manchu Dynasty) was the last ruling imperial dynasty of China.   The fall of traditional China was caused by the weakened military power during the 1800’s and the massive rebellions that shook China during the same period.   By the early 20th century, the death of Ci Xi and the Guangxu emperor had left the imperial family relatively powerless and unstable against the mass civil disorder that had begun (Bartlett 1991). The ultimate humiliation for the Qing dynasty was the loss of imperial power that it had when it relinquished control over the military to Yuan Shi-kai and his Beiyang commanders and the establishment of a Republican constitutional reform.   This led to installation of Yuan Shi-kai as the president of the Republic pursuant to the negotiations with Sun Yat-Sen.   Finally, in 1912, after 12 rounds of negotiations, Longyu issued the Imperial Edict bringing about the abdication of the child emperor Puyi and thus marking the fall of traditional imperial China (Bartlett 1991). References: Beatrice S. Bartlett. Monarchs and Ministers: The Grand Council in Mid-Ching China, 1723–1820. Berkeley, CA: University of California Press, 1991. Anthony J. Bryant Sekigahara 1600: The Final Struggle for Power, Praeger Publishers; September, 2005

Tourism And Hospitality Management In Bangladesh Tourism Essay

Tourism And Hospitality Management In Bangladesh Tourism Essay Tourism and hospitality management business is one of the booming sectors of todays business world. It contributes a great amount in every national economy. Sheraton hotel is the first renowned five-star hotel in Bangladesh which is related in tourism and hospitality business. They are successfully operating their business for many years. Hospitality and tourism industry needs smart and efficient employee Dhaka Sheraton Hotel has these kind of employee. And they are pretty much efficient to Human Resource Management. Companys performance is highly depended on the performance of their employees. If they perform their duties perfectly companys performance will be greater. Beside these Dhaka Sheraton Hotel developed new strategies for their employees by which they will be satisfied with the organization. To step ahead Sheraton hotel has to nurture and practice few core competencies in the hospitality and tourism industry. The initial steps of fundamental activities of HRM is recruiting labor and it work forces. If organizations hire individual labor haphazardly without any employment planning they would not be able to serve their customer perfectly. Dhaka Sheraton hotel is efficient in employment planning. Job satisfaction is highly depending on the employee and the fulfillment of their expectations. If they are satisfy with the returns which are given by the organizations. Dhaka Sheraton Hotel keeps in mind to serve their employee with benefit and compensation by which they can turn into loyal employee. PART -A 2. Setting new strategies: It has been two decades that manager is learning to play by a new set of rules. Companies must have flexibility to respond quickly to be competitive and market changes. (Porter, 1996). To step ahead Sheraton hotel has to nurture and practice few core competencies in the hospitality and tourism industry. Dhaka Sheraton Hotel currently developed new strategies are given below: High allowance: Companys performance is highly depends on the employees who work for the organization. If they are satisfied with their allowance they will be serious in their work. Understanding this fact Dhaka Sheraton Hotel provides their employee with high allowance. Package tour: Dhaka Sheraton Hotel offer their permanent employee package tour according to their performance and their qualities Commission: They also provide commission to their employee on the basis of their capacity of the guest handling. Besides the salary commission has a great motivational thing to enhance their performance. Bonus: Yearly bonus and the occasional bonus are provided by the Dhaka Sheraton Hotel to their employees. These bonuses make the salary higher than any other organization regarding this sector. So employees become satisfy with this bonus. Transportation facilities: They have transportation facilities for their employees so that the employees have safe journey to their work place without any hazards. Lunch and dinner: Dhaka Sheraton Hotel provides lunch to their employees. So that they can get their meal in their work place. It reduces the waste of time and increase the capacity of doing work. They can have a get together in the lunch period and able to discuss many other issues between them. Housing: They also offer their employee housing facilities according to their position in the job sector. Proper housing can remove the frustration and tension of being safe. 3. Evaluate new strategies: Dhaka Sheraton Hotel set new strategies for the employees which make them satisfied in their workplace. For ensuring these managers take many steps and they are careful about the labor recruitment, high turnover rate and satisfaction issue. Organization must be careful about the labor recruitment process. Through this process organizations work force is hired for accomplishing many tasks. To satisfy the work force company needs to build healthy relationships between them. Labor recruitment: Organizations performance depends on the human resource management. The initial steps of fundamental activities of HRM is recruiting labor and it work forces. If organizations hire individual labor haphazardly without any employment planning they would not be able to serve their customer perfectly. Turn over: Dhaka Sheraton Hotel knows how to satisfy their customer. If the customers are more satisfied than their expectations with the service of Dhaka Sheraton Hotel they will be the loyal customer group. And Dhaka Sheraton Hotel has loyal customer group. Their exclusive services are attracted many customer by which they always prefer this hotel which helps to make a smart turnover every year. Satisfaction: job satisfaction is very important for the employees. If they are not satisfied to work with the organization they will not concentrate to their work properly. Their work environment should be satisfactory to them so that they can work properly and ultimately the organization will be benefited for it. 3.1 Labor recruitment: The labor recruitment is the fundamental step of HRM. In the recruiting process organization should have some considerations in their mind for their labor. The last few years there is a number of studies have seen with international contrasts in the history of work and managerial and recruiting strategies. (Lorenz, 1990) Employee selection: Every organization prefers good people to work with them. For this reason hiring good people is very much essential for the organization. To work in the hospitality and tourism industry employees must be smart and able to survive in the changing situation. (David A.Decanzo nd Stephen P.Robbins) Efficient employee: hospitality and tourism industry is totally different from the other industry. For this reason they need efficient people to conduct their activities properly. Dhaka Sheraton Hotel always searching for efficient employee who will be able to work in the challenging environment. High skilled: Dhaka Sheraton Hotel also prefer high skilled employee. They have unique technology to serve their customer and their targeted area which needs high skilled labor. Better environment: Better environment needs better people. Dhaka Sheraton Hotel believes this statement for this reason they try to hire those people who are able to cope with the environment and are able to survive with the changing environment. 3.2 Turn over: Dhaka Sheraton Hotel knows how to satisfy their customer. If the customers are more satisfied than their expectations with the service of Dhaka Sheraton Hotel they will be the loyal customer group. And Dhaka Sheraton Hotel has loyal customer group. Their exclusive services are attracted many customer by which they always prefer this hotel which helps to make a smart turnover every year. Loyal customer group: Dhaka Sheraton Hotel knows how to satisfy their customer. If the customers are more satisfied than their expectations with the service of Dhaka Sheraton Hotel they will be the loyal customer group. And Dhaka Sheraton Hotel has loyal customer group. Their exclusive services are attracted many customer by which they always prefer this hotel which helps to make a smart turnover every year. High rate of customer loyalty: Dhaka Sheraton Hotel has many loyal customer and it also have high rate of customer loyalty with the best service of this country. It also makes a great turnover. Best use of capital: Dhaka Sheraton Hotel knows the way of best use of their capital. Their service and the other facilities is world class. Which make them a international hotel. It has all facilities of the five star hotels. Thats why it is known as international hotel. High charge: They charges high in some service which are not available in other hotels in Bangladesh. They charges high because they are expert in that area. This high charge brings out high turn over at every financial year. Price skimming: Dhaka Sheraton Hotel charges high in some area which is exclusive. When they introduce new services they follow the market skimming pricing. 3.3 Satisfaction: Job satisfaction is highly depending on the employee and the fulfillment of their expectations. If they are satisfy with the returns which are given by the organizations. Dhaka Sheraton Hotel keeps in mind to serve their employee with benefit and compensation by which they can turn into loyal employee. Better satisfaction: working capacity is depending on the employee satisfaction. If the employee of an organizations are satisfied with the organization they will try to work hard for the organization. Dhaka Sheraton hotel offers better satisfaction than the other organizations. Secured life: if an employee is satisfy with the organization then they need a secured life. Dhaka Sheraton hotel gives their employee some unique offer which helps them to secure their life. They are: generosity pension transportation housing health insurance Financial satisfaction: Dhaka Sheraton hotel offers high salary then the other hotel to their employee for this reason the employees are satisfied and they are interested to work with them for long time. Social satisfaction: Dhaka Sheraton hotel organizes different types of social functions which makes the employees life happier than before. In the special days they organize special events for their employee and their customers. They are : Pitha uthshob Eid mela Ice cream festival Educational fair. 3.3.5 Family collaboration: Dhaka Sheraton Hotel organizes different types of gatherings which enhance the family collaboration. Dhaka Seraton Hotel always try to make the bond as like a family among their employees which helps to increase the ability to work. PART B 4. Exploring the HR related problem that affect Sheraton hotel: Human resource management is not an easy task. It must be ensured by the HR manager that the right person is placed in the right situation to do the right task within a right time (Sushan and Rundall, 1990). If these things are not perfectly done problems occur in workplace. For this reason Dhaka Sheraton Hotel some times has to face HR related problems. And these problems are given below: 4.1 Frequent interchange: Switching job is a common scenario of todays business world. Employees are always searching for extra benefit and greater remuneration and other reason. Frequent interchange of the employee causes problem in every organization. Dhaka Sheraton hotel faces many problems for the frequent interchange of the employee. To fill the empty post they need to arrange another recruitment process. High demand of employee: In the tourism and hospitality industry the employee demand is high in Bangladesh. Dhaka Sheraton hotel always prefer the smart and efficient employee to work with them. Employee sometimes demands high for their job which causes several problems to them. Unreasonable demand: Dhaka Sheraton Hotel pays perfectly to their employee as they deserve. Sometimes employees are not satisfied with it they demand high salary which is unreasonable. Bonus demand: Employees demanded high bonus which is not right in the sense of management. Dhaka Sheraton hotel offer bonus to its employee in every occasion but their employee demand high bonus in some occasion. Personality conflict: In every workplace sometimes personality conflict happens. In Dhaka Sheraton hotel it also occurred. HR manager has to face many problem for personality conflict 5. Option to improve relationship: HR manager should have the interpersonal skills like communication, caring, encouragement and giving feedback.(FCCLA) They must ensure decentralized worksites, friendly environment and so on which are given below Decentralized work sites: HR manager can improve relation through establishing decentralized work site. They can plan their work in a decentralized way by reorganized them. Managers must know how to establish and ensure appropriate work quality and on time completion. Decentralized work sites remove traditional working system and mangers need to change the work.(DeCenzo. and Robbins, 2008) Friendly environment: HR manager should improve the environment and make a healthy friendly environment. This makes the employee to do their work easily and perfectly. Suggestion box: HR manager can offer suggestion box where employee can give suggestion. This makes them to feel that they are important for the organization and HR manger. Complain box: This type of box can be offered by the HR manager to make complain to anybody to the top management. These can help them to work perfectly for the organization. Cross functional team: In every department there should be flow of information regarding their work. It could be helpful for the organization and for the employee. If they have the information which are related to the other department of the Dhaka Sheraton Hotel their work would be easier to accomplish. Frequent information flow: HR manager should ensure to the frequent flow of relevant information. From the upper level o the lower level frequent flow of relevant information is needed it will be helpful for the employee to make decision regarding their work. Training and development: To maximize the employees potentialities training and development is needed. HR manager can organize different types of training which are related to maintain relationships and develop their career. Motivation: To give the employees proper motivation can be enhance the relationship between the HR manager and the employees. HR manager is responsible for the identification of the employees need and want and according to them they have to use the motivational tools. (Themduangkhae W,2002) Feedback: Feedback is important for the HR manger and the employees. By this they can share what they understand by accomplishing any new task. And what would be the further steps to make the task easier than before. 5.10 Communications: HR manager can improve the relationship with the employees by communicating directly. They can communicate with the employee directly to know about their progress of their and their condition. They can also communicate to know about the problem that employees are facing to do their tasks. Establishing rewards and pay plans: HR manager can establish rewards and pay plans. According to the employees performance HR manger can give them performance based rewards. Performance based rewards can be : Commissions Piecework pay plans Incentives system Group bonus Merit pay Performance may not be the only determinant to give the rewards. It can be the high motivational tools for the employees. 6. Conclusion: Hospitality and tourism industry is a very profitable sector where HRM is very much important. Clients are being served by the employees of the organization. If the employees are not satisfied they will not work properly. If their work environment is not suitable for them they will not stay in that organization. So HR manager should keep in mind about the employees satisfaction and motivation to accomplish their goals and objectives to gain a high turn over every year.

The Effects of Schizophrenia on the Brain Essay -- Biology Biological

The Effects of Schizophrenia on the Brain Schizophrenia is a severe mental illness that affects one to two percent of people worldwide. The disorder can develop as early as the age of five, though it is very rare at such an early age. (3)) Most men become ill between the ages of 16 and 25 whereas most women become ill between the ages of 25 and 30. Even though there are differences in the age of development between the sexes, men and women are equally at risk for schizophrenia. (4) There is of yet no definitive answer as to what causes the disorder. It is believed to be a combination of factors including genetic make-up, pre-natal viruses, and early brain damage which cause neurotransmitter problems in the brain. (3) These problems cause the symptoms of schizophrenia, which include hallucinations, delusions, disordered thinking, and unusual speech or behavior. No "cure" has yet been discovered, although many different methods have been tried. Even in these modern times, only one in five affected people fully recovers. (4) The most common treatment is the administration of antipsychotic drugs. Other treatments that were previously used, and are occasionally still given are electro-convulsive therapy, which runs a small amount of electric current through the brain and causes seizures, and large doses of Vitamin B. (3) Due to neurological studies of the brain, antipsychotic drugs have become the most widely used treatments. These studies show that there are widespread abnormalities in the structural connectivity of the brains of affected people. (2) It was noticed that in brains affected with schizophrenia, far more neurotransmitters are released between neurons, which is what causes the symptoms. At first, re... ...scover the cause of schizophrenia. Is it caused by various genes, by a virus, or from trauma? This too is still a mystery. The only thing that is truly known is that the disorder is debilitating and that it affects nearly every portion of the brain. Obviously, much more research still needs to be done to help those who suffer from it. References 1)E-Mental Health, http://www.emental-health.com/schiz_function.htm 2) E-Mental Health, http://www.emental-health.com/schiz_structure.htm 3)National Institute for Mental Health, http://www.nimh.nih.gov/publicat/shcizoph.cfm 4)Psychiatry 24 x 7, http://www.psychiatry24x7.com/bgdisplay.jhtml?itemname=nonprofbackschiz010 5) Society of Neuroscience, http://www.sfn.org/content/Publications/BrainBriefings/schizophrenia.html 6)Health-Center, http://www2.health-center.com/mentalhealth/schizophrenia/causes

Comic Art: The Seduction of the Innocent Essay -- Comics Art Artistic

Comic Art: The Seduction of the Innocent In 1991, at the 13th Annual World Fantasy Convention, an issue of the comic book series The Sandman was selected by a panel of experts in the field as the Year's Best Short Story. This was not the first time that a comic book has been nominated for a prestigious literary prize (the first and only previous one being Art Spiegelman's retelling of the Holocaust in animal fable form Maus for the National Book Critics Circle Award in 1987), but it was the first to have won. The ensuing uproar at the awards ceremony and the umbrage that many took at a mere comic book winning instead of a standard-print story resulted in the rules of the awards being changed. Henceforth, no comic book could be nominated, much less win. Like the people at the World Fantasy Awards in 1991, most of us would not think that a comic book could reside on the same level of artistic creativity as a paintings, epic novels, poems or concertos. Were the eminencies at the awards right then, in rejecting the notion of The Sandman as literature? For the comic to have been selected, by a panel of blue-ribboned experts, no less, surely there has to be something in The Sandman to render it worthy of the honour of receiving the award. For us to understand what it was about The Sandman that caused such a reaction, indeed, such fear, we have to know what, in the first place, a comic is. When we speak of "comics" we generally mean either the funnies -- comic strips in the newspapers - or of superheroes, spandex optional, who fight crime and save the world on a regular basis. The comics can be loosely defined as "a narrative in the form of a sequence of pictures - usually, but not always, with text" (Sabin, 5). A graphic ... ...eil et al. The Sandman #29: Distant Mirrors - Thermidor. Canada, Vertigo/ DC Comics, 1991. Gaiman, Neil et al. The Sandman #63: The Kindly Ones - Part 7. Canada, Vertigo/DC Comics, 1995. Inge, M. Thomas. Comics as Culture. University Press of Mississippi, 1990. Lent, John A. Pulp Demons: International Dimensions of the Post-war Anti-Comics Campaign. London: Fairleigh Dickinson University Press, 1999 McKean, Dave. Dustcovers: The Collected Sandman Covers 1989-1997. Canada, Watson-Guptill Publications, 1997. Plato. Republic X, The Collected Dialogues of Plato, Including the Letters. Ed. Edith Hamilton and Huntington Cairns. Trans. Paul Shorey. Princeton: Princeton UP, 1961. Romemesko, James. The Mike Diana Saga. http://php.indiana.edu/~mfragass/diana_obsure.html. 1994. Sabin, Roger. Adult Comics: An Introduction. New York: Routledge, 1993.

Whirligigs by Paul Fleischman :: essays research papers

Whirligigs by Paul Fleischman After getting humiliated at a party, Brent drives away drunk and decides to kill himself. Letting go of the wheel on the highway, he ends up killing someone else. He killed a girl named Lea. Her mom asks Brent to put up 4 whirligigs, one in each corner of the US. Since they were Lea’s favorite toys, they’re meant to be monuments representing Lea’s ability to make people happy. With wood, sum tools, a book on whirligigs, and a bus pass, Brent leaves on his trip to build the whirligigs. In each of the 4 states, someone sees’ one of the whirligigs and learns a lesson. After seeing the whirligig in Florida, a young Puerto Rican dad learns an important lesson. It’s that people in a group can make good music or bad music. A young girl and her dying grandmother get a lot closer after seeing the whirligig in San Diego, California. In Washington, an adopted kid finds out that his life isn’t that bad after all. And lastly, a girl and her best friend are reunited in Maine. The biggest lessons learned are the ones that Brent learns on his trip to the four spots. All kinds of people contribute to Brent’s change of attitude; one comment or story or facial expression at a time. Not only does he help himself, but also several people that he meets. Some of the conflicts were the times when the kid was throwing rocks at his first whirligig, and when he left his whirligig book on the bus. Each conflict leads to a good ending though. The kid that was throwing rocks at it somehow gained a respect for the whirligig, after his mom told him off. Brent figured that the whirligig had helped him this far and now it was time for the book to help inspire someone else. So the whirligigs turned into a far bigger influence than anyone else could imagine. The rising action of the story was when he would find friends and they would help him to realize certain things about himself. The biker that he met helped him get started on stars. One of the maids that he met on his trip had shown him kindness and through this, she taught him that u can always have a fresh start or second chance at life as long as you try hard enough. And the artist that he met at the ocean helped him learn that u shouldn’t always judge a book by its cover, there might be more to someone than you think.

Evaluate This Case Using the Three Elements

MGMT 325 â€Å"Will Technology Save the Publishing Industry† pg 104. September 16, 2012 Case Study Questions 1. Evaluate the impact of the Internet on newspaper and book publishers using the value chain and competitive forces models. The publishing industry has been hit hard by new market entrants and substitute products and services. Newspapers are the most troubled segment of the publishing industry because of the availability of alternatives and publishers’ inability to protect their content. Traditional print newspapers can’t match the ease of use and immediacy of online papers.It’s also much more expensive to print and distribute traditional newspapers adding to publishers’ overhead costs. Many of the traditional newspapers’ primary activities are expensive while those activities don’t necessarily exist for online newspapers; obtaining paper, maintaining printing press equipment, distributing print papers, gathering old papers, co llecting fees, etc. Online news sites don’t have any of those expenses or processes to deal with. Traditional book publishers are facing similar situations from substitute products and services and new market entrants.Many brick-and-mortar bookstores have closed for two main reasons: online sales and new electronic downloads to e-readers and smartphones. As with newspapers, online book sellers and e-books don’t have all the overhead costs of traditional book stores and publishers nor all the processes to get products to customers. 2. How are newspapers and book publishers changing their business models to deal with the Internet and e-book technology? Online newspapers are pursuing more online advertising dollars and partnering with Google and Yahoo to share revenue from advertising.Some news sites charge fees for newspaper content delivered to new reading devices. Another option is for news sites to charge fees for â€Å"premium† news and opinion. Because advert ising remains a major source of revenue, the newspapers must grow their online revenue fast enough to offset their losses from print advertising. Internet advertising ranks second only to television for ad spending. E-books have become a new channel for book content distribution. Sales are skyrocketing thanks to the popularity of Amazon’s Kindle e-book reader and the iPad.Publishing companies have begun investing more resources in the Kindle and iPad as delivery platforms for their books and less money in traditional delivery platforms like print news and bound books. Textbook publishers are working on iPad versions of their offerings; newspapers have apps out for the iPad and offer Kindle subscriptions to readers; and major publishers are contracting with software companies to convert existing files to e-reader compatible products. 3. How can newspaper and book publishers take better advantage of the Internet? What will it take for them to benefit from e-books?Explain your a nswer. Book publishers are on the right track by investing more resources in the Kindle and iPad as delivery platforms for their books and less money in traditional delivery platforms like print news and bound books. Apple announced in February 2011 that it would receive a 30 percent fee for each sale of digital content sold through its App Store. Apple also prohibited app developers from placing links to external Web sites within their apps, effectively preventing these developers from guiding their app users to product offerings that would not be subject to Apple’s fees.Apple also plans to prevent publishers and other content providers from receiving data about their iPad customers unless customers give permission beforehand. Publishing companies have strenuously objected, arguing that they need this information to successfully market and advertise their products. Apple says the rule protects the privacy of iPad owners. While Apple’s policies may protect iPad owner p rivacy, they also work against publishers who need data and information about products to effectively continue developing products customers want.Apple’s policies also put too much power in one company’s hands and prohibit the free flow of products, data, and information. Google, on the other hand, hopes to offer a more â€Å"open† model that allows readers to access books using any Web browser. Its advantage is that it is not tied down to any individual device. That gives an advantage to readers and to publishers who can access data and information and understand the marketplace better. The model also gives Google a much larger reach in the marketplace.And, instead of just e-reader users, Google’s target audience will be the 190 million monthly Internet users in the United States. 4. Will technology be able to save the newspaper and book publishing industries? Explain your answer. Technology does hold the possibility of saving newspaper and book publishi ng industries, but only if those industries continue to change and modify their business models. Newspapers must continue to move away from print and more toward online content, changing the way they provide customers with information. They cannot continue to rely on old methods hoping online content will go away.The same can be said in regards to book publishers. They must continue to evolve their products, taking advantage of the cost-savings that comes with digital versions of their books. They must continue to pressure those companies who want to control the â€Å"channel† like Apple and insist on being a central part of how content is delivered and at what price. Publishers can and should offer promotional items and events in e-books and news sites that are not possible in print versions, including interactive items like coupons, contests, and access to additional content.References Burrell, I. (n. d. ). Can Apple save the newspaper industry? – Technology & Gadget s, Life & Style – Belfasttelegraph. co. uk. Belfast, Northern Ireland, UK, World, News, Business, Entertainment , BelfastTelegraph. co. uk. Retrieved September 16, 2012, from http://www. belfasttelegraph. co. uk/lifestyle/technology-gadgets/can-apple-save-the-newspaper-industry-14648806. html Kibee, J. (n. d. ). THE WORLD WIDE WEB AS AN INFORMATION RESOURCE:. welcome. html. Retrieved September 16, 2012, from http://web. simmons. edu/~chen/nit/NIT'96/96-151-Kibbee. tml Larson, C. (n. d. ). Online Book Publisher: Advantages of Online Publishing . internet . Retrieved September 16, 2012, from http://internet. ezinemark. com/online-book-publisher-advantages-of-online-publishing-7d35fbe9e846. html Laudon, K. C. (2013). Essentials of management information systems (Global ed of 10th rev. ed. ). Harlow: Pearson Education Ltd.. Turning the Page The Future of eBooks. (n. d. ). http://www. pwc. com. Retrieved September 16, 2012, from www. pwc. com/en_GX/gx/entertainment-media/pdf/eBook s-Trends-Developments. pdf