Social Work in College Agency Essay Example for Free

Social Work in College Agency Essay From the observations that have been made, it seems the agency is very committed to excellence. This can be deduced by how they ensure that the environment is friendly and comfortable and thus enabling both the staff and the clients to feel at home and be able to work comfortably. One is happy in such an environment and is motivated to come back the next day (http://sme.osha.europa.eu). The peoples morale is high and so the students feel welcome in such an environment and this makes them work even harder thus improving their rate of output. It seems that the practices that the agency uses is to provide incentives to the students to make them come back again. The policies in place take into consideration that the students are disenfranchised in the society and need much more incentive to believe in themselves and be able to change their lives by getting quality education in an environment that is comfortable for them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The place is also very clean and this means that the people work in a healthy place. The students are very happy with the cleanliness status of the college. Every student has a right to study in a clean and healthy environment. This is usually denied to the disenfranchised students in most public schools. This college strives to ensure that they provide this to the students. The building used by the agency to provide education is very professional. Inside this building, silence is maintained thus enhancing the possibility of the learning process taking place. The clients range from young ex-gang members to older non-traditional students of around 40-70 years. By ensuring that they are learning in a clean, healthy and quiet environment that is also comfortable and appealing, the agency is protecting their rights and promoting the same.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From its arrangement, the environment seems to be giving more care to the clients than the staff. This can be deduced from all the effort put into making sure that the place is conducive for learning. The classes are well arranged and the students are happy with how the space has been utilized. The colors used in the classes are also very student friendly and they are happy with the colors chosen for their classrooms. In the whole building people talk in whispers including the staff. This is for the benefit of the students who are reading. It however, oppresses the staff members who may want to talk but can only do so in whispers.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The students are provided with food but the staff are supposed to bring their own or buy from outside. On the overall, the school benefits the students and their families most but also the general public.   This is because there is provision of good education to the students who were otherwise considered to be degenerates in the society where public schools failed. The executives also benefit from the environment because it attracts more students who will mean that more money comes to the school. However, by providing education to these people the policy makers benefit because the policies regarding education have been fulfilled. It seems that the executives and the policy makers have most authority while the social work department which is supposed to advocate for the rights of the staff seems to have failed since the staff are considered to be non-entities in the agency. The students’ needs are catered for while the staff members are given no incentives. Their rights are oppressed for the benefit of the students and this shows that the social work department has little or no authority in the agency. The staff members are not adequately represented. This means the social work department in the agency has no power at all to influence the decisions that are made nor the policies and even how they are implemented.      Ã‚   Reference: European Agency for safety and health at 2005 improving poor working conditions. Retrieved on 17th September 2007 from   http://sme.osha.europa-eu/publications/fs2002/2003/en/index-65.htm

The Maori Religion And Rituals Of Various Cultures Religion Essay

The Maori Religion And Rituals Of Various Cultures Religion Essay This essay discusses the Maori religion and variety of culture of the indigenous Maori community. It also discusses the death rites and the rituals of various Maori cultures, for instance, the marriage, death and birth rites and rituals among others. Starting with the rich Maori religion Russell (2006) points out, that the Maori people believe in the existence of spiritual beings and a supreme supernatural being called lo. They believed that lo is only revealed to those who have reached a particular level of class preferable the most learned in the Maorisà ¢Ã¢â€š ¬Ã¢â€ž ¢ society. But all of them regardless of class or age believe in the existence of eight gods whose parents are called Rangi and papa. There is gods of the forests and the forefathers called Tane. There is the god of sea called tangaroa. There is the god of agriculture and peace known as rongo. They also have god of weather and god of the uncultivated food known as Tawhitimateo and Haumia respectively (Keith, 1980). The Maoris also have god for earthquakes that is called Ruaumoko .Their belief in the existence of darkness and evil makes them to believe in the existence of the god that caused the same known as Whiro (Russell, 2006). There is also a special god for war who is also responsible for the invention of the snares and digging sticks. On the other hand, each Maori tribe had a special god for war. The gods for war were useful when the tribes went for war. Apart from the war gods, each Maori family had family gods and spirits. The family spirits had their origin from the dead, abortions or miscarriages (Siers, 1976). In the Maori religion there is association with the visible symbols that has a natural phenomenon. These symbols are the rainbow, the comets, trees and even stones. Living creatures such as birds, fish and lizards also have a connotation in their religion. There is also carving of gods either from sticks or stones that are worshipped. The Maori have god families. Another important aspect of the Maori culture is on the death and funeral rituals. The dead body that is known as tupapaku is traditionally preserved and kept in a special meeting place called marae. The body has to stay for three consecutive days in this house and the body is never to be left alone even though the coffin is usually left open till the burial day. The mourning period is occasioned by wailings from the women and speeches are made in Maori language (Keith, 1980). Orupa that is the cemetery is adjacent to the marae. According to Siers (1976) those who view the body are required to wash their hands afterwards using water or bread that is usually at the exit In Maori culture the burial and funeral rituals of important people are carried with pomp as they believe that these people will send protective spirits afterwards. For example, the death and funeral ritual of a chief is characterized by immense decoration of the body using feathers. The skulls of the enemies are placed at the feet, while all the remains of the ancestors are put at the head. On the poles next to the body there is heads of the enemies. During the mourning period, relatives of the dead are not allowed to touch food using their hands but they are fed by their relatives, friends or members of the tribe. They just have to open their lower jaws and food tossed into it. In showing their sorrow people cut their bodies using shells and the profound bleeding is symbolic for the immense loss incurred by the bereaved (Russell, 1996). According to Keith (1980), on the burial day the chief have to be buried with all things that are valuable in the Maori community. He also points out that, the burial of the dead does not end with the first burial but there is the second burial known a secondary burial. In the second burial, the remains of the dead are removed from their primary burial place. These bones are then cleaned and painted with red ochre. The remains are then taken from village to village for a second mourning and later buried this time round in a sacred place (Keith, 1980). Another important culture among the Maori is the welcoming culture that is characterized by a number of rituals. This culture was called marae by the Maori people (Siers, 1976). During this ceremony women perform oratories called karanga. According to Keith (1980), the karangas are done in Maori language and these oratories are both educative as well as entertaining. Russell (1996) says that, after the karangas there are formal speeches from the host. These speeches are known as whaikorero. A song called waiata is sung by various groups immediately after the speeches. Gift giving is another important occasion during the welcoming culture. The gifts also known as koha are given out followed by karanga. Russell (2006) points out another symbolic ritual in the welcoming culture as the pressing of the noses, also known as hongi which is a sign of appreciation. To mark the end of the ceremony, a meal called hakari is usually shared (Siers, 1976) According to Keith (1980) the third culture with rituals in the Maori community is the marriage and wedding ceremony. In choosing partners members of the opposite sex can either choose their partners or the partners chosen for them by the elders. But the female can turn down the advances of the opposite sex by putting a mark on their forehead called atahu. Courtship generally varied in the Maori culture in that, some tribes simply proposed by capturing the potential bride. This tactics sometimes turn violent. In Maori marriage, adultery was heavily punishable. The punishment was in form of plundering the homes of the couple. Divorce was not ruled out. It was ritually carried out using water (Siers, 1976). The wedding usually takes place in the marae and during this ceremony a relative of the groom challenges the father of the bride to come forward for a fight. The father of the bride approaches the relative of the groom as if he is ready for a fight but instead stretches his hand and greets the challenger (Keith, 1980). Another culture of the Maori is the birth culture and the rituals that accompany it. Russell (1996) says that, the Maori women control the birth process but it is the midwives known as the tohunga who have control on the conception, abortion, birth and parenting. The women has to follow strict guidelines from the tohunga and during the delivery time, women deliver either in squatting or standing positions with minimal support offered on request. The Maori women either gave birth in an open place away from the main dwelling or in a temporary structure made for the same and were burnt at the end of it. This temporary structure was called whare kohanga or simply the nest place (Keith, 1980). The nest place was meant for high ranking women on their first deliveries. The placenta is usually buried. According to Siers there is an important ritual rite called tihe that is usually performed during child birth. It is a form of baptism that resembles the modern mode of baptism in Christianity. In most cases, there is chanting and singing to welcome the newborn baby. Gifts are also given out by the family members. Giving the Maori culture without giving the type of food, their economic activities, clothing and the traditional Maori culture will not make the discussion on the Maori culture, religion and rituals complete, therefore these aspects will be mentioned on the preceding paragraphs. Keith (1980) points out that, the economic activities of the Maori culture vary with the location. He says that they are hunters, gatherers, and farmers. They hunt birds such as pigeons, ducks, and rat among others. Those that live along the coastal lines hunt grubs, earthworms, fish, shellfish, and sometimes whales. The Maoris use dogs for hunting purposes and the Maori are said to be cannibals thus thy also survived through eating each other (Keith, 1980). Russell (1996) says that on art, the Maori has paintings and weavings mostly done by women. The indigenous Maori is characterized by group performance called kappa haka. There is also oratory that is authentic and has both entertaining and educative influence. The clothing is accompanied with tattooing of faces where women tattooed their lips and chins a method called ta ngutu. The tattooing was done either through piercing or pigmentation of various body parts (Keith, 1980) Siers (1976) says that in the traditional Maori culture, society is segregated into small villages called kainga. These villages contain members of one of more members of a tribe usually called hapu. The kainga varies in sizes depending on productivity and population density of the regions. There are also villages that are fortified called pa. Each village has a store called pataka where war weapons, fishing gear and preserved foods are stored. The villages also have well decorated houses called whare whakairo which were for indoor meetings and entertainment of guests In conclusion the rich indigenous culture of the Maori has been greatly influenced by modernity leading to some aspects being eroded. Has a result the Maori culture and religion has changed in the recent past (Keith, 1980).

The Scarlet Letter and the Egg-carton Essay -- Scarlet Letter essays

The Scarlet Letter and the Egg-carton An analogy between two subjects can often lead to a better understanding of one or more of the topics. This point can be displayed by a comparison between the classic novel by Nathaniel Hawthorne, The Scarlet Letter, and a normal egg-carton. An analogy can be made between the concealment of secrets in the novel and the concealment of the eggs by a closed egg-container. Also, a correlation can be made between the revealing of secrets by the characters in The Scarlet Letter and the revealing of the many eggs by an open egg-carton. Lastly, the characters in the novel protect others as an egg carton protects its eggs. Both an egg-carton and The Scarlet Letter provide examples of concealing, revealing, and protecting. As a closed egg carton hides its contents from view, so the characters in Nathaniel Hawthorne's novel hide their shame and secrets. Certain characters in The Scarlet Letter take great lengths to conceal their secret shame. Hester Prynne, the adulterous lover to Reverend Dimmesdale, lied in order to conceal the true meaning of her Scarlet Letter from her daughter, Pearl. Hester tells Pearl, "... as for the scarlet letter, I wear it for the sake of its gold-thread" (Hawthorne 166). Hester's guilt ridden lover, Reverend Dimmesdale, concealed his shame as well. As he himself phrased it, "Cowardice which invariably drew him back [from revealing he was Pearls father], with her tremulous gripe, just when the other impulse [remorse] had hurried him to the verge of a disclosure" (Hawthorne 136). In Dimmesdale's case, it was his fear of shame that kept him from acknowledging his part in Pearl's creation. Besides concealing their shame, the charact... ... did finally figure that the Minister Dimmesdale was Hester's lover, Hester decided to warn Dimmesdale. She warned the Minister because as she believed, "the sacrifice of the clergyman's good name, and death itself, would have been preferable to the alternative [Dimmesdale's torment] which she had taken upon herself to choose." (Hawthorne 177). The novel The Scarlet Letter by Nathaniel Hawthorne can be compared in several ways to an egg-carton. A closed egg-carton can conceal its contents as characters have concealed their secrets. An open egg-container can reveal its eggs as the characters in the novel have revealed secrets. An egg-carton can protect its eggs and Hester Prynne can protect those who were important to her. The novel The Scarlet Letter, when analyzed in depth, can be found to be an even greater piece of American literature.

THE SECOND COMING BY WILLIAM YEATS Essay -- essays research papers

William Butler Yeats, a multitalented individual won the Nobel Prize in 1923. Born the son of a well known Irish painter and religious skeptic had many influences in his life. Eventually, he converted to Paganism from Christianity. He is till this day considered one of the greatest poets that ever lived. To understand the meaning of William Butler Yeats poem â€Å"The Second Coming†, you must first understand the difference between Christianity and Paganism. Yeats was raised as a Christian and turned to pagan mysticism later in his life. Therefore, we can find the subject of this poem by tracing his flow of thought through Christianity up to the point when he diverged from it. Christianity is based around the soul. The soul becomes healthy by its removal from the sin, which it inherits in the world. A healthy or virtuous soul is close to God by contact with the Holy Spirit. The Holy Spirit can be considered the spirit of God on earth. Jesus Christ is thought to be the embodiment of the Holy Spirit, therefore the embodiment of virtue. In contrast, Pagans worship the spirit of earth as a god, believing it to be the ultimate force, which is neither good nor evil. The religion states the more base human tendencies that Christians would call sinful would be glorified as the reflections of nature. These would include pursuits of pleasure, luxury, or sexual gratification. Many modern pagans especially the ones Yeats associated with do not dispute the ideas of Christianity concerning God but they do not worship him. Early leaders of this movement, like Alister Crowley, with whom Yeats was associated with considered themselves Satanists in this right since Christians equate the spirit of the world with the devil. Yeats was certainly a Christian at some point in his life and makes allusions to Christian faith in â€Å"The Second Coming†, which would indicate that he lends some credence to it, so we can assume that he took the Satanist point of view. As the world turned towards paganism so did Yeats. The poem, while on one level is an earnest description of the change that is occurring to mankind, it is also an earnest illustration of his change to paganism. The opening eight lines illustrate the strife Yeats had seen in his lifetime from a Christian point of view. They describe man as moving away from God in a desperate tone, obviously not written by a pagan. Upon his cries to... ... Alliteration â€Å"surely some†, â€Å"stony sleep†. Onomatopoeia is also on display â€Å"vexed†, â€Å"slouches†. The piece also includes some simile â€Å"blank and pitiless as the sun†, and metaphor â€Å"stony sleep†. The tone is set early on in the poem. It opens with a neutral tone; the non-realistic imagery makes the opening disengaged. The impact of the first two lines is not lent by tone, but by their peculiarity and imagery. The sense of devastation that pervades the poem is introduced in the second part, it is explicitly stated that â€Å"things fall apart†, and this is further emphasized by the words â€Å"anarchy†, â€Å"blood-dimmed tide†, â€Å"passionate intensity†. However, the poem itself, which is so far dealing in abstractions, lacks this passionate intensity. Its tone could be described as anxious. In conclusion, â€Å"The Second Coming† is about William Butler Yeats belief in Paganism. He vividly describes this religion and compares it to Christianity in his poem. This message although hidden can be uncovered through careful analysis and patient reading. This poem is Yeats way of telling people that the world will start to switch to paganism and as he already did at the time of writing this great piece of work.

Gun Control in Canada :: Second Amendment The Right To Bear Arms

Part I:Introduction The issue of gun control and violence, both in Canada and the United States, is one that simply will not go away. If history is to be any guide, no matter what the resolution to the gun control debate is, it is probable that the arguments pro and con will be much the same as they always have been. In 1977, legislation was passed by the Canadian Parliament regulating long guns for the first time, restructuring the availability of firearms, and increasing a variety of penalties . Canadian firearms law is primarily federal, and "therfore national in scope, while the bulk of the firearms regulation in the United States is at the state level; attempts to introduce stricter leglislation at the federal level are often defeated". The importance of this issue is that not all North Americans are necessarily supportive of strict gun control as being a feasible alternative to controlling urban violence. There are concerns with the opponents of gun control, that the professional criminal who wants a gun can obtain one, and leaves the average law-abiding citizen helpless in defending themselves against the perils of urban life . Is it our right to bear arms as North Americans ? Or is it privilege? And what are the benefits of having strict gun control laws? Through the analysis of the writings and reports of academics and experts of gun control and urban violence, it will be possible to examine the issues and theories of the social impact of this issue. Part II: Review of the Literature A) Summary In a paper which looked at gun control and firearms violence in North America, Robert J. Mundt, of the University of North Carolina, points out that "Crime in America is popularly perceived [in Canada] as something to be expected in a society which has less respect for the rule of law than does Canadian society..." In 1977, the Canadian government took the initiative to legislate stricter gun control. Among the provisions legislated by the Canadian government was a "Firearms Acquisition Certificate" for the purchase of any firearm, and strengthened the "registration requirements for handguns and other restricted weapons..." . The purpose of the 1977 leglislation was to reduce the availability of firearms, on the assumption that there is a "positive relationship between availability and use". In Robert J. Mundt's study, when compared with the United States, trends in Canada over the past ten years in various types of violent crime, suicide, and accidental death show no dramatic results, "and few suggestions of perceptible effects of the 1977 Canadian gun control legislation". The only positive effect, Mundt, found in the study was the decrease in the use

Toothpaste and Colgate

INDEX S. No. | CONTENTS| PageNo. | 1| COMPANY PROFILE| 4| 2| INTRODUCTION| 5-7| 3| COMPANY HISTORY| 9-12| 4| MARKETING MIX| 11-16| 5| BCG MATRIX| 14-18| 6| SWOT ANALYSIS| | 7| STP ANALYSIS| | 8| BALACESHEET| | 9| RECOMMANDATIONS| | 9| CONCLUSION| | 10| | | COMPANY PROFILE Company name Colgate Palmolive Ltd. Date of Establishment 1937 Revenue 347. 188 (USD in Millions) Market Cap 111160. 5286158 (Rs.In millions) Corporate Address Colgate Research Centre, Main Street Hiranandani Gardens Powai ,Mumbai-400076, Maharashtra WWW. colgate. co. in Management Details Chair person – J Skala MD – R D CalmeyerDirectors – Derrick Samuel, J K Setna,Skala, K V Vaidyaanathan, M Elias,PK Ghosh, R A Shah, V S Mehta Business Operation Household &Personal Products Background Colgate-palmolive is Rs 1. 300 crore company started in year 1937. In Rs 2,400 crore domestic market it enjoys 50% of markets share.It spread across 4. 5 million retails outlets out of which 1. 5 million are direct outlets. Financials Total Income – Rs 20606. 60 Million (year Ending Mar 2010) Net Profit – Rs 4232. 60 Million (year Ending Mar 2010) Company Secretary K V VaidyanathanINTRODUCTION * Colgate – Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of household, healthcare and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). * Under its â€Å"Hills† brand, it is also a manufacturer of veterinary products. The company’s corporate offices are on Park Avenue in New York City, across from the Waldrof Astoria. * In India, it operates under the name as Colgate-Palmolive (India) limited and its head office is at Mumbai. Colgate Palmolive is a $10. 6 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. COLGATE PALMOLIVE INDIA: * Headquarter in Mumbai. * Annual Turnover around 1100 crs. * Market leaders in oral care. * Colgate consistently won India no 1 brand of the year award from last three years. * Colgate ranked among best employer in India. * Customer base of more than 8 lacs retailers. * Serviced by company field force, more than 1800 stockiest & super stockiest & their field force. Colgate is the brand that people trust, for complete oral care protection for themselves and ones they lov COMPANY HISTORY * 1806 – William Colgate starts a starch, soap and candle business on Dutch Street in New York City. * 1817 – First Colgate advertisement appears in a New York newspaper. * 1820 – Colgate establishes a starch factory in Jersey City, New Jersey. * 1857 – Upon the death of founder William Colgate, the company is reorganized as Colgate & Company under the management of Samuel Colgate, his son. * 1873 – Colgate introduces toothpaste in jars. * 1879 – Gerha rd Mennen establishes a pharmacy in Newark, NJ, later ecoming the Mennen Company. * 1896 – Colgate introduces toothpaste in a collapsible tube. * 1902 – Stylish Colgate advertising begins, emphasizing ingredient purity and product benefits. * 1906 – Colgate & Company celebrates its 100th anniversary. Product line includes over 800 different products. * 1911 – Colgate distributes two million tubes of toothpaste and toothbrushes to schools, and provides hygienists to demonstrate tooth brushing. * 1914 – Colgate establishes its first international subsidiary in Canada. * 1930 – On March 13, Colgate is first listed on the New York Stock Exchange. 1939 – Dr. Mark L. Morris develops a pet food to help save a guide dog named Buddy from kidney disease. This breakthrough leads to the first Hill's Prescription Diet product. * 1956 – Colgate opens corporate headquarters at 300 Park Avenue in New York City. * 1968 – Colgate toothpas te adds MFP Fluoride, clinically proven to reduce cavities. * 1972 – Colgate acquires Hoyt Laboratories, which later becomes Colgate Oral Pharmaceuticals. * 1985 – Colgate-Palmolive enters into a joint venture with Hong Kong-based Hawley ; Hazel, a leading oral care company, which adds strength in key Asian markets. 1989 – Annual Company sales surpass the $5 billion mark. * 1995 – Colgate enters Central Europe and Russia, expanding into fast-growing markets. * 1997 – Colgate Total toothpaste is introduced in the U. S. and quickly becomes the market leader. Only Colgate Total, with its 12-hour protection, fights a complete range of oral health problems. * 2004 – Colgate acquires the GABA oral care business in Europe, with its strength in the important European pharmacy channel and its ties with the dental community. * Today †¦Today, with sales surpassing $15 billion, Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its products in over 200 countries and territories worldwide. MARKETING MIX MARKETING MIX CUSTOMER WANTS AND NEEDS PRODUCT COST TO SATISFY PROMOTION PLACE PRICE CONVIENCE TO BUY COMMUNICATION 1. Product :- * The product, the Precision toothbrush, is a product that should add value to a buyer’s life. * It should also add utility, and meet the wants and needs of targeted consumers. The product should be unique and different from all similar products that are already available on the market. * The strategy is to differentiate the product’s design and packaging, which in return will cause the toothbrush to stand out. VARIOUS TYPES OF COLGATE 2. Price:- * The price of a product says something about the quality. * Even though the quality of the Precision toothbrush will be significantly higher than other leading toothbrushes, the price of the toothbrush will be determined by the prices of the other toothbrushes already in the market . This pricing strategy is a result of positioning the toothbrush as a mainstream product rather than a niche product. COLGATE| 20gms| 40gms| 50gms| 75gms| 80gms| 100gms| 150gms| 200gms| 300gms| Dental cream| 5rs| —-| 14rs| —-| —-| 30rs| 45rs| 56rs| 86rs| Max fresh| —| —| 15rs| —| 32rs| 35rs| 55rs| —-| —| Total| —-| —-| —| 35rs| —| —| 65rs| —| —| Sensitive | —| —| 35rs| —| —| 60rs| —| —| —| Kids| —| 26rs| –| —| —| —| —| —| —| Advance whitening| —| —| —| 27rs| —| —| 53rs| —| —| Active salt| —-| —| 14rs| —-| —-| 30rs| —-| 54rs| —-| Cibaca| —| —| —| —| —| 18rs| —| 28rs| —| Herbal| —| —| 14rs| —| —| 30rs| —| 55rs| —| Fresh energy gel| —| —-| —-| —–| —| —| 55rs| 60rs| —| 3. Place:- * Place represents the location where a product can be purchased. * The most important part of marketing is how a product will get from the seller to the buyer. * Many products go through a channel of distribution, which involves manufacturers, wholesalers, retailers, and consumers. The distribution strategy proposed for the Precision toothbrush is through dentists, plastic surgeons, drug stores, grocery stores, large retail stores, and department stores. * The product is available in the all India market, including semi-urban & rural markets which are their primary focus. 4. Promotion :- * Product promotion is communication spread through advertising, Publicity and sales promotion. * Promotion represents all of the communication that marketers use in the market. * We suggest that Colgate-Palmolive advertise their products by using commercial, maga zine ads, the radio, ads that are to be placed in dentist ffices, billboards, and the sides of buses. * Advertising is done to promote new products, remind consumers of existing products, and also promote the image of the company at hand. We also suggested that Colgate offer special coupons and rebates through their other products, and also food products. * Also, Colgate could benefit from the usage of in-store displays. * Most of the promotional activities would be T. V. media. * T. V. , FM radio for urban population. * Promotion towards rural population also. BCG MATRIX * The BCG matrix or also called BCG model relates to marketing.The BCG model is a well- known portfolio management tool used in product life cycle theory. * BCG matrix is often used to prioritize which products within company product mix get more funding and attention. * The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the BOSTON CONSULTING GROUP in the early 1970’s. * The B CG model is based on classification of products (and implicitly also company business units) into four categories based on combination of market growth and market share relative to the largest competitor. SWOT ANALYSIS â€Å"SWOT is an acronym for the internal strength and weakness of a firm and the environmental opportunities and threats facing the firm. * SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. * The technique is based on the assumptions that an effective strategy derives from a sound â€Å"fit† between a firm’s internal resources (strengths and weakness) and its external situation (opportunities and threats). INTERNAL FACTORS:- (1) STRENGTH:- * Colgate dental cream offers all-round cavity protection, even where a toothbrush cannot reach. Its great mint taste freshens breath. * It protects against root caries. * It cleans ; makes teeth whiter and repairs early decay spots. * E xtremely popular brand and high brand awareness due to advertising. (2) WEAKNESS:- * High dependence of the company on a single category i. e. , oral care. * Reduction in advertisement expenditure in order to maintain growth. EXTERNAL FACTORS (3) OPPORTUNITIES:- * Leverage on fact that Colgate has been ranked as the most trusted brand in India. * Focus on innovations and new product launches by deploying advanced technologies. Growth in emerging markets – rural and semi- urban. (4) THREATS:- * High competition from competitive brands like Pepsodent from HUL. * Increasing commodity prices for manufacturing. STP ANALYSIS (1) SEGMENTATION :- * Colgate’s market segmentation is very broad because all their products are of need to most people so those people share a similar interest in product needs. * Colgate uses a segmentation bases by knowing that certain groups of people need Colgate toothpaste for a specific similar reason like yellow teeth, sensitive teeth or just tee th with cavities. Colgate also uses the family life cycle because they make toothpaste that could be used for grownups and children. * Also, toothbrushes are made to attract young children with cartoon characters and different tastes and are less strong so that it wouldn’t damage their gums. (2) TARGET GROUP:- * MAX FRESH :– Colgate targeted youth with the introduction of this toothpaste, as this helps in refreshes breath. * ACTIVE SALT :- Elder people are targeted in this segment as it makes teeth stronger and provides protection from cavities. COLGATE TOTAL :- Colgate Total contains the anti-microbial ingredient triclosan, which reduces the number of bacteria that cause gingivitis, cavities and halitosis Basically it’s for kids but Mothers are targeted as they are very concerned about their kids. This toothpaste safeguards teeth for 12 hours. * COLGATE SENSITIVE :- People who have sensitive teeth are targeted in this segment who have problem in their gums. * K IDS TOOTHPASTE :- Often small children don’t like to brush teeth, so for them this toothpaste was launched. Colgate had focused on taste aspect to encourage kids to brush teeth. COLGATE WHITENNING – A whitening toothpaste that is â€Å"Clinically-proven to whiten in 14 days†. Its whitening ingredient is hydrogen peroxide, which gradually bleaches the teethFocus is given on group of customers in this segment those who are already suffering from plaque in their teeth. * COLGATE 2in1 :- People who want both strongness and fresh breath are targeted. (3) POSITIONING:- * Colgate dental cream positions itself as toothpaste that has the necessary calcium and minerals to provide decay protection, strong teeth, germ protection and fresher breath. Colgate positioned several toothpaste so that people would like the products more like adding a different style or taste to the toothpaste. * Colgate repositions their products because with the way they market and promote their p roducts, consumers know that these products are way better than other brands and competition that is out there. * Lately with competition from indigenous â€Å"vegetarian† toothpastes, Colgate dental cream has also positioned itself as an â€Å"always 100% vegetarian† toothpaste. The tagline of its advertisements, â€Å"trusted by generations to make teeth stronger†. Colgate total12 have been projected as the â€Å"most advanced toothpaste† that provide 12 hr germ protection even after eating and drinking by building a protective shield around the teeth. * Colgate max fresh positions itself on the basis of â€Å"freshness†. The tagline â€Å"new dimensions brings† home this very point. * Colgate kids toothpaste tries to position itself based on emotions which is apparent in its tagline â€Å"makes fighting cavities fun† RECOMMANDATIONS * Colgate should hire celebrities for the advertisement. They should also increase their CSR activit ies because they have very good image in the market. * Target market should be clearly emphasized in the advertisement. * Colgate should emphasize on digital branding i. e. , online purchase. * Colgate should use colorful paste to create uniqueness. BALANCESHEET | Mar ‘ 12| Mar ‘ 11| Mar ‘ 10| Mar ‘ 09| Mar ‘ 08| Sources of funds| Owner's fund| Equity share capital| 13. 60| 13. 60| 13. 60| 13. 60| 13. 60| Share application money| -| -| -| -| -| Preference share capital| -| -| -| -| -| Reserves & surplus| 421. 79| 370. 45| 312. 51| 202. 0| 148. 61| Loan funds| Secured loans| -| -| -| -| -| Unsecured loans| -| 0. 05| 4. 59| 4. 69| 4. 69| Total| 435. 39| 384. 10| 330. 70| 220. 98| 166. 89| Uses of funds| Fixed assets| Gross block| 522. 50| 579. 83| 534. 52| 425. 26| 449. 59| Less : revaluation reserve| -| -| -| -| -| Less : accumulated depreciation| 268. 08| 324. 79| 287. 57| 251. 33| 258. 19| Net block| 254. 42| 255. 04| 246. 95| 173. 93| 191. 41| Capital work-in-progress| 69. 38| 12. 26| 6. 19| 4. 67| 7. 59| Investments| 47. 12| 38. 74| 21. 00| 38. 33| 72. 59| Net current assets| Current assets, loans & advances| 758. 8| 739. 21| 626. 71| 577. 18| 444. 85| Less : current liabilities & provisions| 694. 21| 661. 15| 570. 15| 573. 13| 549. 54| Total net current assets| 64. 47| 78. 06| 56. 56| 4. 06| -104. 69| Miscellaneous expenses not written| -| -| -| -| -| Total| 435. 39| 384. 10| 330. 70| 220. 98| 166. 89| Notes:| Book value of unquoted investments| -| 38. 74| 21. 00| 33. 01| 56. 39| Market value of quoted investments| -| -| -| 5. 00| 15. 60| Contingent liabilities| 68. 45| 82. 06| 62. 75| 46. 46| 46. 67| Number of equity shares outstanding (Lacs)| 1359. 93| 1359. 93| 1359. 3| 1359. 93| 1359. 93| CONCLUSION * By the Detailed study on the product and market of COLGATE it was able to get a clear picture of the past and present of the products and was able to get in to the assumptions about the future of the product. * The Brand â₠¬Å"COLGATE† has been sold successfully and has created a good demand all the time. * It is also holding a good place in the toothpaste market with a share of around 10% – 15%. * As like for all other products Colgate is also facing a tight competition in the toothpaste Market. Since the competition is too strong the company has to keep on watching market closely for avoiding any sudden collapse for the product. * Finally, it should note that the company may have to face lot of threats in coming years like political threats, legislation threats ongoing economic crisis, changing life style of the people etc. If the company is able to overcome all the threats and can prepare themselves for facing the problems in advance it can achieve a good growth for â€Å"COLGATE†.

Ethic Notions

DR. LINZIE SPRING 2013 MARLON RIGGS: ETHNIC NOTIONS 1. Which theoretical paradigm is presented in the film to study race relations? This video presents a symbolic integrationist perspective. It evaluates how people in the United States have used symbols to belittle a race of people. Society used certain symbols and caricatures to communicate ideas to the general public. 2. What is socialization? Socialization is the lifelong process by which people learn the ways of the society in which they live.The process by which humans acquire a sense of self or a social identity, develop their human capacities, learn culture, and learn about the expected behaviors. 3. What is culture? (What are the two main forms of culture? ) Sociologically, culture is the way of life of a people. The two main forms of culture are material culture ( all the physical objects that people have invented or borrowed from other cultures) and nonmaterial culture ( the intangible human creations that include beliefs, values, norms, and symbols). . What is social structure? Social structure is a system that coordinates human activities in broadly predictable ways, shaping relationships and opportunities to connect to others, gives people an identity, puts up barriers to accessing resources and people, and determines the relative ease or difficulty with which those barriers can be broken. 5. What is identity and how do culture and social structure construct identity and socialize new members in terms of these images?The way we live and the people we socialize on a daily basis made a difference on how we identify ourselves. Cultures gives us ideas of what is acceptable and what material objects we have to play, work, and develop. Meanwhile, social structure gives us an advantage, or disadvantage that helps us develop skills and connections that will identify us. 6. What are the names and images used in each socio-economic period? – Emancipation (pre/post) -Reconstruction (pre/post) -Civil Ri ghts (pre/post) NOTES: